LiveConnect (for Advertisers): Step-By-Step Implementation Guide

LiveConnect Tag

LiveConnect is LiveIntent's universal tag that enables:

  • Campaign Optimization: Enhance your campaign performance by utilizing data with our optimization engine
  • Conversion Reporting: Measure conversions for performance campaigns
  • Audience Segmentation: Automatically build target audience based on site visitors and/or converters for retargeting and upselling

*Note: For optimal campaign delivery and performance, we recommend using the full JavaScript code. 

 

LiveConnect Implementation Instructions

LiveConnect uses site activity and behavior to optimize campaign performance, audience targeting and segmentation, reporting and analytics.

*Note: An additional piece of JavaScript code that must be added to track conversions, or actions that happen on your website (ex: Complete Registration, Add To Cart).

 

Implementation for Site Retargeting or Campaigns without a Conversion Goal

You will need to place the LiveConnect Tag on every page of your website.

Place the LiveConnect Tag between the <head> and </head> tags of your webpage. You may already have other existing code between the header tags, simply place the LiveConnect Tag below that, but above </head>.

EXAMPLE:

<head>

... other website code on your page ...

<script type="text/javascript" src="//b-code.liadm.com/a-xxxx.min.js" async="true" charset="utf-8"></script>

</head>

 

Implementation for One Conversion Goal

1) You will place the LiveConnect Tag on every page of your website.

Place the LiveConnect Tag between the <head> and </head> tags of your webpage. You may already have other existing code between the header tags, simply place the LiveConnect Tag below that, but above </head>.

EXAMPLE:

<head>

... other website code on your page ...

<script type="text/javascript" src="//b-code.liadm.com/a-xxxx.min.js" async="true" charset="utf-8"></script>

</head>

 

2) You will need to place an additional piece of JavaScript to track conversions. It should be placed ONLY on the confirmation page of your conversion goal - Ex. the “thank you” page post purchase.

Paste the additional conversion-tracking code directly below the LiveConnect Tag, but above </head>.

EXAMPLE:

<head>

... other website code on your page ...

<script type="text/javascript" src="//b-code.liadm.com/a-xxxx.min.js" async="true" charset="utf-8"></script>

<script type="text/javascript">
window.liQ = window.liQ || [];
window.liQ.push( { event: "conversion"} );
</script>

</head>

 

Implementation for More than One Conversion Goal

For Conversion Goal 1:

1) You will place the LiveConnect Tag on every page of your website.

Place the LiveConnect Tag between the <head> and </head> tags of your webpage. You may already have other existing code between the header tags, simply place the LiveConnect Tag below that, but above </head>.

EXAMPLE:

<head>

... other website code on your page ...

<script type="text/javascript" src="//b-code.liadm.com/a-xxxx.min.js" async="true" charset="utf-8"></script>

</head>

 

2) You will need to place an additional piece of JavaScript to track conversions. It should be placed ONLY on the confirmation page of your CONVERSION GOAL #1 - Ex. the “thank you” page post purchase.

Place the additional conversion-tracking code directly below the LiveConnect Tag, but above </head>.

EXAMPLE:

<head>

... other website code on your page ...

<script type="text/javascript" src="//b-code.liadm.com/a-xxxx.min.js" async="true" charset="utf-8"></script>

<script type="text/javascript">
window.liQ = window.liQ || [];
window.liQ.push( { event: "conversion"} );
</script>

</head>

 

For Conversion Goal 2:

You will need to implement an additional pixel. Place the pixel ONLY on the confirmation pages for CONVERSION GOAL #2. (Ex: thank you page)

EXAMPLE:

Paste the pixel between the <body> and </body> tags of your webpage, right above the </body> tag.

<body>

... other website code

<img src="http://p.liadm.com/p?c=1234"/>  

</body>

 

 

 

 

 

 

 

 

 

 

 

 

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