LiveConnect: Step-By-Step Implementation Guide

LiveConnect 

LiveConnect enables:

  • Campaign Optimization: Enhance your campaign performance by utilizing data with our optimization engine
  • Conversion Reporting: Measure conversions for performance campaigns
  • Audience Segmentation: Automatically build target audiences based on site visitors and/or converters for retargeting and upselling.

You can find our FAQ here.

Your LiveIntent account team will provide you with a tag with your personalized code, which you will need to implement on your website in one of the following configurations:

Note: All instances of 'a-xxxxx' below will be replaced with the personalized code included in the tag provided by your account team.  

Implementation for Campaigns without a Conversion Goal 

You will need to place the LiveConnect Tag on every page of your website.

Place the LiveConnect Tag between the <head> and </head> tags of your webpage. You may already have other existing code between the header tags, simply place the LiveConnect Tag below that, but above </head>.

EXAMPLE:

<head>

... other website code on your page ...

<script type="text/javascript" src="//b-code.liadm.com/a-xxxx.min.js" async="true" charset="utf-8"></script>

</head>

 

Implementation for One Conversion Goal

1) You will place the LiveConnect Tag on every page of your website.

Place the LiveConnect Tag between the <head> and </head> tags of your webpage. You may already have other existing code between the header tags, simply place the LiveConnect Tag below that, but above </head>.

EXAMPLE:

<head>

... other website code on your page ...

<script type="text/javascript" src="//b-code.liadm.com/a-xxxx.min.js" async="true" charset="utf-8"></script>

</head>

NOTE: The 'a-XXXXX' will need to be replaced with your personalized LiveConnect Tag code.  

2) You will need to place an additional piece of JavaScript to track conversions. It should be placed ONLY on the confirmation page of your conversion goal - Ex. the “thank you” page post purchase.

Paste the additional conversion-tracking code directly below the LiveConnect Tag, but above </head>.

EXAMPLE:

<head>

... other website code on your page ...

<script type="text/javascript" src="//b-code.liadm.com/a-xxxx.min.js" async="true" charset="utf-8"></script>

<script type=“text/javascript”>
window.liQ = window.liQ || [];
window.liQ.push(
{“event”: “conversion”, //required
“email”: “[USER_EMAIL]“, //recommended
“amount”:[AMOUNT], //optional
“currency”: “[CURRENCY_TYPE]” //optional
});
</script>

</head>

 

 

 

 

 

 

 

 

 

 

 

Was this article helpful?
0 out of 0 found this helpful
Powered by Zendesk