How to Activate Your Audience Files

With LiveIntent, you can upload your CRM data, and serve your valuable audiences display ads in the email inventory of premium publishers.  

You can use your CRM data to do the following:

  • re-activate past customers who have not visited your website recently
  • up-sell or cross-sell existing customers
  • find more people who look like your top customers

After your campaign has ended, you can request a LiveAudience 360 Report for campaign audience details such as date, time, ISP, device/O/S, browser, and creative ... all attributes that can be fed into your attribution platform for campaign optimization and audience analytics.

LiveIntent offers multiple options for activating your audience across the Exchange.  We have partnered with leading marketing clouds (Oracle, Salesforce), to build robust integrations making it easier to use target audiences.  We are also partnered with Lotame and Merkle, which offer similar integrations for activating your audiences.  Depending on your scope and requirements, we recommend using our LiveAudience API for sharing multiple audiences and regular refreshes.  Self-service clients have the option of uploading hashed (non-PII) audience files directly into the LiveIntent platform. 

If you have any questions please contact your LiveIntent Account Team.

Partner Integrations

*Note: If you are using any of these partner solutions, it is highly recommended that you use the integration. 

Our partner integrations facilitate the seamless and secure transfer of your CRM segments, directly into the LiveIntent platform. 

  • Merkle (HEM)
  • Neustar (IDMP)
  • Adobe (AAM)
  • Lotame

LiveAudience API

*Note:This is the most efficient option if you are not using one of our partner solutions, and you are sending many files. 

LiveIntent supports an API in which you can batch send CRM data via SFTP transfer. You will need to provide LiveIntent with an SSH key for SFTP access. You will also need to send a data file and corresponding meta data file. 

Directions for setting up the API can be found in our Developers Community.



This is a web-browser based file sharing and transfer service that enables you to securely transfer hashed CRM data to LiveIntent.

Directions for hashing your file

Your Account Manager will send you an email to provide access to Sharefile, where you can upload the file directly, or send via FTP. Your Account Manager will then retrieve the file and upload it into the LiveIntent platform. 


Platform: Direct Upload

*Note: For Self-Service (LiveIntent Bid Manager) Clients ONLY

Self-service users can upload hashed CRM data directly into the platform. 

Directions for hashing your file


In our self-service platform, take the following steps to upload your file:

1) Navigate to the "Audiences" tab.

2) Click on "Create and Manage Audience" > "Upload LiveAudience File"


3) You'll be taken to another screen:


4) Enter the Advertiser and Audience names.

5) Select your Audience Sharing preference.

6) Select the Hash Type (MD5, SHA1, or SHA2)


7) Then you can upload your file in a .csv, .txt, or ZIP format.

If none of these options is satisfactory to you, please reach out to your Account Manager. 



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