LiveConnect (for Marketers): Frequently Asked Questions (FAQ)

LiveConnect enables:

  • Campaign Optimization: Enhance your campaign performance by utilizing data with our optimization engine
  • Conversion Reporting: Measure conversions for performance campaigns
  • Audience Segmentation: Automatically build target audiences based on site visitors and/or converters for retargeting and upselling.

What does the LiveConnect tag do on a website?

LiveConnect connects a brands site data (cookie & CRM) to the LiveIntent Identity Graph, enabling People Based Marketing

 

How big is the tag? Does it add latency?

The tag is loaded asynchronously and doesn't add latency to the load time (5 milliseconds) of your website. It is 32.5kb (compressed)

 

Do we need to sign a new / different agreement?

You don't need to sign a new agreement to use the tag

 

What data is collected by the LiveConnect Tag?

We have terms for you to review that addresses this question. We worked on these terms with two of our partners, a leading financial services firm and a national e-commerce retailer, we hope your team will find them sufficient to place the LCFM Tag. The LiveIntent legal team is available to discuss or review any questions/comments that your team should have.

 

Will my data be shared?

LiveIntent does not share proprietary data. We have terms for you to review that addresses this question. We worked on these terms with two of our partners, a leading financial services firm and a national e-commerce retailer, we hope your team will find them sufficient to place the LCFM Tag. The LiveIntent legal team is available to discuss or review any questions/comments that your team should have

 

 

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