Knowledge Base

Google Ad Manager Integration: Overview

LiveIntent has integrated with Google Ad Manager (GAM) (formerly known as DoubleClick for Publishers, or DFP) to help streamline the trafficking process for email newsletter inventory. Via the Integration, publishers will have the ability to manage inventory and set up campaigns that is consistent with current GAM processes. Highlights of the integration include:

·         Efficient Campaign Trafficking

·         Configure Ad Sizes including Non-IAB

·         Sync Email Newsletter Inventory in GAM

·         Order Management System Support

 For more info on the LiveIntent GAM Integration please see the following:

Google Ad Manager Integration: Setup Instructions

Google Ad Manager Integration: Trafficking Instructions

Google Ad Manager - Troubleshooting Tips & Pointers

Google Ad Manager (DFP) Integration: Features Supported

 

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