Knowledge Base

DoubleClick for Publishers (DFP) Integration: Overview

LiveIntent has integrated with Google’s DoubleClick for Publishers (DFP) to help streamline the trafficking process for email newsletter inventory. Via the Integration, publishers will have the ability to manage inventory and set up campaigns that is consistent with current DFP processes. Highlights of the integration include:

·         Efficient Campaign Trafficking

·         Configure Ad Sizes including Non-IAB

·         Sync Email Newsletter Inventory in DFP

·         Order Management System Support

 For more info on the LiveIntent DFP Integration please see the following:

DoubleClick for Publishers (DFP) Integration: Setup Instructions

DoubleClick for Publishers (DFP) Integration: Trafficking Instructions

DFP - Troubleshooting Tips & Pointers

DoubleClick for Publishers (DFP) Integration: Features Supported

DCM/DFP Transition to Downloaded Impressions Reporting

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