Knowledge Base

How to implement a conversion pixel

There are two ways you can implement a LiveIntent pixel:
  1. Through a container tag, or tag manager
  2. By hardcoding the pixel 
Container Tag
(i.e.: Google Tag Manager, CAKE, TagMan)
Containers hold JavaScript code, which contains one or more pixel or click tags. A floodlight (DFA’s container) is one example of a tag that fires pixels. Your tag management tool should have an area where you can create a new tag or image pixel.
Follow the set of instructions in that section using the pixel URL you were given by LiveIntent. 
Hardcoding into HTML

LiveIntent highly recommends hardcoding pixels into the HTML of a web page for the most successful pixel activation.


While image conversion pixel should be placed in the body of the HTML, it's ideal to have it placed as high up within the body as possible to ensure it has time to load fully when the page renders and allow us to track all conversion.

Example image pixel HTML

Standard Placement:


<img src=“”>


Secure Placement:


<img src=“”>

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