There are two ways you can implement a LiveIntent pixel:
- Through a container tag, or tag manager
- By hardcoding the pixel
(i.e.: Google Tag Manager, CAKE, TagMan)
Follow the set of instructions in that section using the pixel URL you were given by LiveIntent.
Hardcoding into HTML
LiveIntent highly recommends hardcoding pixels into the HTML of a web page for the most successful pixel activation.
While image conversion pixel should be placed in the body of the HTML, it's ideal to have it placed as high up within the body as possible to ensure it has time to load fully when the page renders and allow us to track all conversion.