LiveIntent & LiveRamp
You can easily access the CRM data you’ve onboard to LiveRamp within LiveIntent, running display ad campaigns within email just as you would in another DSP, and without using a cookie.
LiveIntent can match customer email segments to 120MM+ email openers across 800+ premium publishers, and help maximize your CRM goals — whether you want to reactivate, reward, acquire and covert, or personalize.
How it works
Using LiveIntent’s real-time optimization, your ads will be served to the exact user you want to reach, without using a cookie.
- Upload valuable customer data to LiveRamp
- To distribute your audience data to LiveIntent, select LiveIntent as a Destination Account via LiveRamp Connect Portal
- Custom audience segments are distributed to LiveIntent, where they can be used to buy on the LiveIntent Platform
- Provide your LiveRamp Account ID to your LiveIntent Account Manager
- Provide the segment names/IDs to your LiveIntent Account Manager
Benefits of using first-party data from LiveRamp
- Over three billion records on-boarded per month
- 30-40% match rates
- Real-time revenue optimization
- Segment with custom audiences