Knowledge Base

Introduction to Selling

With LiveIntent, your email newsletters can also provide a powerful revenue stream without the usual hassle. Unlike traditional ad servers, LiveIntent’s ad server can operate in cookie-free environments, like Outlook and mobile devices. This means you’ll never encounter a click-caching issue with our technology, and you can reliably monetize every impression on every device, screen and browser.

In this article, we’ll review how to use LiveIntent and share resources that can help you as you proceed. 
Before You Start 
The following steps will help your team get the most out of our LiveTag technology by detailing instructions for initial implementation, best practices for your newsletter’s template design, and troubleshooting help if you run into any issues.
  • Ensure your contract is signed! Your LiveIntent Platform Development Managers (PDMs) will send over the Publisher Questionare and request a CNAME alias from you.
  • Request a subdomain dedicated to LiveIntent tags: Using that subdomain, we’ll provide you with an EdgeSuite host which you will then point as a CNAME in your DNS. Reference this article for steps on setting up a CNAME. 
  • Prepare your LiveTags: Work with your PDM to review your Questionnare, which includes your ESP, templates and specs
  • Paste your LiveTags into your newsletter’s HTML template: Instructions can be found here. 
  • Activate your ad slots: Once LiveTags are implemented in your template, send a live send to Once the test email is sent, LiveIntent will run a script on each test email. If the tags were implemented correctly, the ad slots will activate and you will receive an email. If they were not, your PDM will be alerted and will work with you to quickly solve the problem.
Viewing Reports
Our Reporting UI is meant to provide you with an intuitive and easy way to access your data, right from our interface. After setting just a few parameters, you can download, email, or schedule your custom report.
For instructions on how to create a report, reference this article
Measuring Success 
Revenue Per Thousand Opens (RPO) is our simple, top-line metric for understanding the value you are deriving from your partnership with LiveIntent. While RPO may seem like a new, different metric, it is really just a way of condensing two familiar measurements: Cost Per Thousand Impressions (CPM), and LiveTags per Open (LPO).
RPO is a good way to evaluate your success with LiveIntent for a few reasons, the biggest being that it’s reflective of the LiveIntent exchange (CPM) as well as your own adoption of LiveIntent’s technology (the number of LiveTags in your template).

For tips on how to increase your revenue, reference these guides:

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