Buying through MediaMath: Best Practices

As a buyer using MediaMath, you can access exclusive email newsletter inventory through the LiveIntent platform. 

Below are best practices for setting up your campaign, creative and tags. 

Setting Up Your Campaign

LiveIntent’s media appears in premium newsletters, resulting in lower frequency than on web pages. To increase frequency, campaigns should be set to a Max Spend optimization.

Creative & Tags

Because of limitations within email, Flash, JavaScript, and IFrames are not supported. Please ensure that all creatives include either a static default or a standard image tag (.jpg, .gif, or .png).

Ad sizes include: 

  • Leaderboard: 728x90 
  • Inline rectangle: 300x250 
  • Wide skyscraper: 160x600

To successfully run on LiveIntent, you’ll need a static <noscript> creative tag. For click URLs, we recommend using click tracker and an impression tracker as opposed to a jump tag.

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