What is user matching?
User Matching brings offline data online, bringing sellers additional revenue.
Benefits of user matching
By turning on user matching, you can:
- Earn 100% incremental revenue on top of your advertising dollars, without using any of your proprietary data
- See higher CPM and reach: by matching offline data to your users, your display ad inventory will become more valuable to advertisers
- Protect your data: cookies placed do not contain any personally identifiable information from your users, and we only match data for authorized match partners
How does user matching work?
- The moment an email is opened, the hash of a user’s email address is matched against a pool of desired hashes from advertisers — who are paying a premium to find these users in display
- When there’s a match, our data partner is able to drop a cookie to target those users in display across the web