Creative Targeting Options

Targeting Overview 

Targeting gives you more control over who your ads reach, where, and when. This article provides an overview of the targeting options available at the creative level.

How To Access Creative Targeting

To access targeting at the creative level, you can add a new creative or edit an existing one. To do so, complete the following steps:

  1. Click "Trafficking" on navigation bar 
  2. Click on the name of the advertiser you're interested in uploading creative for
  3. Click on "Creative Library" tab 
  4. Click New to add a new creative or click the Edit button to modify an existing creative.
  5. In the Add Creative or Edit Creative window, click the Targeting tab.

Universal IAB Attributes

Under Universal IAB Attributes, you can classify your creative with certain IAB attributes. Publishers can then specify a blocklist based on creative attributes, which helps ensure your creative only run in appropriate newsletters.

Geo Targeting 

Geo targeting at the creative level allows you to run a national or regional campaign, but target (include) or suppress (exclude) your creative based on the location of the device upon email open. Click Add Geo Target to create a new geo target. 

  • You can refine your geo targeting by country, city and state, metro, or zip code.
    • Targeting a creative with a click URL to the Google Play Store to Android users, and targeting a creative with a click URL to the iTunes store to iPad, iPhone, and iPod users.
    • Targeting desktop users with a click URL to standard landing page, and targeting mobile users with a click URL to a mobile-friendly landing page.

Browser Targeting

Browser Targeting allows you to target your creative to specific browsers. Use cases include:

  • Targeting a creative with a click URL to the Google Play Store to Android users, and targeting a creative with a click URL to the iTunes store to iPad, iPhone, and iPod users.
  • Targeting desktop users with a click URL to standard landing page, and targeting mobile users with a click URL to a mobile-friendly landing page.

Language Targeting

Under Languages, you can target your creative to specific languages. This is useful if you have tailored your creative for certain languages and for retargeting campaigns.

Google Product Targeting

Under Google Product Categories, you can classify your creative with the “Google product category” attribute.

Google Sensitive Categories

With Google Sensitive Categories, you can classify your creative under Google’s “sensitive categories.” Publishers can then specify a blocklist based on sensitive categories, which helps ensure your creative only runs on appropriate inventory.

 

 

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