How to implement a server-to-server pixel

Ultimately, how exactly the server-to-server process will be implemented is up to your internal team and dependent on what systems you use.

To begin implementing:

  1. Include an empty parameter in your click URLs; LiveIntent will pass the user ID into this parameter
  2. When a user clicks and lands on your page, grab the content of the parameter. The contents need to be held in the background, OR passed across each page of the conversion process. Your click URL should look something like:[=CJSid=]&affid=1234

  3. Once the user completes the conversion process, the contents of the parameter needs to be input into the pixel and called
  4. Your pixel should look something like:[value from ref ID field]

For server-to-server pixel troubleshooting, view this article

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