Knowledge Base

Ad specs and creative requirements

Last Updated 9/27/2018

Our Recommendations

  • Provide multiple creative concepts in the following sizes: 970x250, 970x550, 300×250, 728×90, 160×600, 300×600. We also have the ability to traffic a 320x50 unit on mobile. 
  • Please note that the maximum file size for creatives is 250KB
  • Make sure that creatives are not too cluttered and have a clear “Call to Action” 

Click Through URLs

  • Always use the original links to content
  • Never use bit.ly or other URL shortener. These are listed in Spamhaus and can negatively effect overall email delivery

Please Note
LiveIntent only accepts Standard Tags or No-Script Section of Javascript tags.

Standard Banner

Description 

 All standard IAB sizes are accepted, as well as high-impact 

Creative Size(s)

728×90, 300×250, 160×600, 300×600, 970x250, 970x550 (mobile-specific)

File Type

 PNG/JPG/GIF

 File Size

Maximum file size of 250KB

Animation Length 

:30 max; 5 fps; 3 loops

3rd Party Tags Accepted?   Yes
1x1 Tags Accepted?   Yes
Custom Assets Required 

 N/A

Creative Lead Time 

 3 business days prior to launch 

 
 

Animated GIFs 

 File Size

Maximum file size of 250KB

Animation Length 

:30 seconds or shorter

Please note: Animations can be looped, but must be stopped after 30 seconds

Frame Rate

5 fps or slower

Creative Requirements
  • 3-5 creative concepts per ad size recommended '
  • Complete creative rendering must be in first frame of animation

Third Party Tags

Assets Required 

For optimal performance, please provide 1x1 impression tracker, click tracker & image file per each placement

Please make sure the Static Tags (Standard Images and/or no script section of Javascript tags) are running the same creatives as the Javascript tags in order to ensure the correct images serve

If you are currently using DCM standard tags, we ask that you provide the following as soon as possible: a raw image asset, 1 X 1 impression tracker, and click tracker.

Creative Size(s)

728×90, 300×250, 160×600, 300×600, 970 X 250, 970 X 550 

File Type

PNG/JPG/GIF (no JS or Flash)

One creative per placement: there is no creative or campaign rotation

 File Size

Maximum file size of 250KB

Animation Length 

:30 max; 5 fps; 3 loops 

  
 
 
Was this article helpful?
1 out of 1 found this helpful
Powered by Zendesk