General Requirements
- Creatives sizes: 970x250, 970x550, and 300×250.
- We can also traffic 728×90 and 320x50 but the above sizes are the base requirement for campaigns.
- Creatives have a clear “Call to Action”.
- Creatives display your company logo.
- All creatives that have a white or gray background must have a border around the image of at least 1px thick.
*Please note that the maximum file size for creatives is 250KB.
*We recommend a maximum of 3 creative concepts per line item.
*Please be sure to follow the Creative Content Policy here when launching any creatives
Creative Concepts
- Please be sure to share a zip file of your creatives organized by file size > each creative concept
- 1 Creative Concept should contain 3 top performing creatives (300x250, 970x250, + 970x550) all of the same look/feel and creative messaging
- Please avoid mixing different file formats i.e. 1 concept – all gifs in top sizes, or all jpgs in top sizes
Click-Through URLs
- Always use the original links to content.
- Do not use bit.ly or other URL shorteners.
- Shortened URLs are listed in Spamhaus and can negatively affect overall email delivery.
- Please be sure to check and confirm URLs include only the approved Click-URL Macros and Accepted Characters
- Please be sure to avoid using ${US_PRIVACY} macro as it is not supported on the backend.
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Please Note: |
Standard Banner
| Creative Size(s) |
300×250, 970x250, 970x550, 728×90, 320x50 |
| File Type |
PNG/JPG/GIF |
| File Size |
Maximum file size of 250KB |
| Animation Length |
30 seconds max; 5 fps; 3 loops |
| 3rd Party Tags Accepted? | Yes |
| 1x1 Tags Accepted? | Yes |
| Creative Lead Time | 3 business days prior to launch |
Animated GIFs
| File Size |
Maximum file size of 250KB |
| Animation Length |
30 seconds or shorter Please note: Animations can be looped but must stop after 30 seconds |
| Frame Rate |
5 fps or slower |
| Creative Requirements |
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Third-Party Tags
| Assets Required |
For optimal performance, please provide 1x1 impression tracker, click tracker, and image file per each placement. Please make sure the Static Tags (Standard Images and/or no script section of Javascript tags) are running the same creatives as the Javascript tags in order to ensure the correct images serve.
If you are currently using DCM standard tags, we ask that you provide the following as soon as possible:
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| Creative Size(s) |
728×90, 300×250, 320x50, 970 X 250, 970 X 550 |
| File Type |
PNG/JPG/GIF (no Javascript or Flash) One creative per placement. There is no creative or campaign rotation |
| File Size |
Maximum file size of 250KB |
| Animation Length |
30 seconds max; 5 fps; 3 loops |