Ad specs and creative requirements

Our Recommendations

  • Provide multiple creative concepts in the following sizes: 970x250, 970x550, 300×250, 728×90, 160×600, 300×600
  • Please note that the maximum file size for static creatives is 40KB and 150KB for animated GIFs
  • Make sure that creatives are not too cluttered and have a clear “Call to Action” 

Click Through URLs

  • Always use the original links to content
  • Never use bit.ly or other URL shortener. These are listed in Spamhaus and can negatively effect overall email delivery

Please Note
LiveIntent only accepts Standard Tags or No-Script Section of Javascript tags.

Standard Banner

Description 

 All standard IAB sizes are accepted 

Creative Size(s)

728×90, 300×250, 160×600, 300×600

File Type

 PNG/JPG/GIF

 File Size

 40K Static; 150K Animated

Animation Length 

:30 max; 5 fps; 3 loops

3rd Party Tags Accepted?   Yes
1x1 Tags Accepted?   Yes
Custom Assets Required 

 N/A

Creative Lead Time 

 3 business days prior to launch 

 

Animated GIFs 

 File Size

Maximum file size of 150KB

Animation Length 

:30 seconds or shorter

Please note: Animations can be looped, but must be stopped after 30 seconds

Frame Rate

5 fps or slower

Creative Requirements
  • 3-5 creative concepts per ad size recommended '
  • Complete creative rendering must be in first frame of animation

Third Party Tags

Assets Required 

For optimal performance, please provide 1x1 impression tracker, click tracker & image file per each placement

Please make sure the Static Tags (Standard Images and/or no script section of Javascript tags) are running the same creatives as the Javascript tags in order to ensure the correct images serve

Creative Size(s)

728×90, 300×250, 160×600, 300×600, 970 X 250, 970 X 550 

File Type

PNG/JPG/GIF (no JS or Flash)

One creative per placement: there is no creative or campaign rotation

 File Size

40K Static; 150K Animated

Animation Length 

:30 max; 5 fps; 3 loops 

  

Marquee

Description 

Just like a web billboard, our Marquee ad unit has a massive impact on your target customer. Powered by our LiveSense technology, Marquee units only display if there's an available paid impression. If there's no paid impression, the unit collapses into an invisible 1x1 pixel. 

Creative Size

970x250

970x550 (mobile-specific)

File Type

PNG/JPG/GIF

 File Size

200K Static; 250K Animated

Animation Length   :30 max; 5 fps; 3 loops
3rd Party Tags Accepted?  Yes
1x1 Tags Accepted?  Yes
Custom Assets Required 

N/A

Creative Lead Time 

3 business days prior to launch

Aspect Ratio

97:25

97:55 (mobile-specific)

Resolution 

150 dpi

 

Takeovers

Description 

Just like web display, takeover campaigns with LiveIntent are the perfect way for your brand to make an impact. 

The left and right takeover rails work with the central IAB ads to set the stage for your brand's message.

Creative Size

Takeover rail sizes (160 x 600 and 300x600)

All IAB Standard sizes (300x250, 728x90, 160x600, 300x600) 

If you would prefer skin units with a height greater than 600 pixels, we can accommodate a height up to 900 pixels (160×900 and 300×900, respectively).

File Type

 PNG/JPG/GIF 

 File Size

 40K Static; 150K Animated 

Animation Length  :30 max; 5 fps; 3 loops  
3rd Party Tags Accepted?   N/A
1x1 Tags Accepted? 

 Yes.

  • We need one click tracker for every unit (IAB standard and Takeover) 
  • We need one impression tracker (will be placed on one of the Takeover rails) 
Custom Assets Required 

 None needed 

Creative Lead Time 

 5 business days prior to launch

Native

Description 

Our native advertising option provides another high-impact way to reach your target audience in email. Through our platform, you can easily target and optimize your native content, just like display. 

Your unit will only run on LiveIntent's premium publishers that are the most contextually relevant, ensuring you're delivering the right message to the right person, at the right time. 

Creative Size

Typically 970x250, but will be served dynamically depending on respective publisher template 

File Type

 N/A

 File Size  N/A
Animation Length   N/A
3rd Party Tags Accepted?   N/A
1x1 Tags Accepted?  Yes  
Custom Assets Required 

Please note that custom assets will vary by the publisher that the native ad is running on. Below are standard assets you may need: 

  • Company Name
  • Company Logo (.png, .psd, .ai, .svg, .eps); must have transparent background 
  • Thumbnail image 
  • Subhead Copy 
  • Call to Action 
  • Click URL
Creative Lead Time 

Minimum of 4 weeks from time of signed IO and receipt of creative assets; may take up to 2 weeks additional to secure publisher partner 

LiveIntent-Offered Creative Services

Once we receives the custom creative assets necessary, we can show you what your ad would look like in the publisher's newsletter, and provide one round of revisions. 

Dedicated

Description 

An ad solution providing high-impact, targeted, and easy-to-execute messaging delivered via Premium Publishers, directly to the inbox. 

Creative Size

600x800

File Type

HTML 

 File Size  N/A
Animation Length   N/A
3rd Party Tags Accepted?   No
1x1 Tags Accepted?  Yes 
Custom Assets Required 
  • Seed List 
  • HTML version (with images pre-hosted by advertiser)
  • Text version encoded in UTE8
  • Click URL coded into the HTML
  • Suppression List (Please note that this should be no older than 7 days prior to deployment
Include:
  • Advertiser Opt-out language and link
  • Subject Line
  • From Line
  • Advertiser’s physical mailing address
  • Marketing message
Creative Lead Time 

 10 business days prior to launch

 

 
Was this article helpful?
1 out of 1 found this helpful
Powered by Zendesk