After your campaign has been running successfully for a few weeks, you should add more budget.
How much should I add?
If you want to increase your daily spend, but keep your performance strong, it’s important to not get too aggressive too quickly.
For example, if the algorithm was successfully performing at $1,000/day, it won’t all the sudden know where to perform at $10,000/day.
Tip: A good rule of thumb is to increase in increments of 50% once a week.
How to add budget
All you have to do is add budget and extend the flight dates to the same line item.
To do this, enter additional budget and extend dates on the IO level, then the campaign level, then the strategy level. Remember to hit SAVE after each step.