Mobile app downloads and attribution

LiveIntent has the ability to track app downloads, as well as “actions” that take place within an app, through interactions with our mobile attribution partners: Kochava, TUNE, Appsflyer, Adjust, and Apsalar.  

What are actions? 

Actions are defined as any type of behavior that takes place within an app that a client wants to track and optimize towards. 

Mobile attribution partner’s use server to server URLs to track conversions, meaning the conversion tracking process takes place within a click URL, not a 1x1 conversion pixel.  

LiveIntent’s server to server URL is:http://p.tsk4.com/p?cj=[sid] 

Tracking & Optimization 

LiveIntent can track and optimize towards

  • Install 
  • Add to cart 
  • Add to wish-list 
  • Added payment information 
  • Registration 
  • Login 
  • Checkout Initiated 
  • Purchase 
  • Search 
  • Level Achieved (Gaming apps)
  • Achievement Unlocked (Gaming Apps)
  • Tutorial Complete 
  • Content View 
  • Share 
  • Rated
  • Invite
  • Reservation 
  • Spent Credits 

What if I see a discrepancy? 

Conversions will be tracked 100% of the time.  If there’s ever a discrepancy, it’s most likely that the click URL has been set up to track from an incorrect action or reporting is behind on the mobile attribution partner’s side.

Other items to note: 

  • No 1x1 conversion pixel needs to be placed anywhere!  This is all done within the click URL associated to the creative being served
  • The creation of these click URLs is all done on the mobile attribution partner’s platform, not LiveIntent's

Who creates the server-to-server pixel? 

The party responsible for creating the pixel will depend on your app attribution partner. Take a look at the list of our partners below below for more details.

Please Note: You should also not be removing specific sections of the click URL when generated in the attribution partners platform.

  • Adjust: Client is responsible for creating the server-to-server (S2S) pixel, using a universal conversion pixel LiveIntent has made available on both platforms
  • AppsFlyer: Client is responsible for creating the server-to-server (S2S) pixel, using a universal conversion pixel LiveIntent has made available on both platform
  • Apsalar: Client is responsible for creating the server-to-server (S2S) pixel, using a universal conversion pixel LiveIntent has made available on both platform
  • TUNE: LiveIntent is responsible, based on universal conversion pixel we’ve created 
  • Kochava: LiveIntent is responsible, based on universal conversion pixel we’ve created 

Troubleshooting 

All attribution partners have a Support team dedicated to troubleshooting any tracking issues, and all clients using an attribution partner should also have a contact that will work directly with LiveIntent and the advertiser on fixing an issue.

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