Knowledge Base

Mobile app downloads and attribution

LiveIntent has the ability to track app downloads, as well as “actions” that take place within an app, through interactions with our mobile attribution partners: Kochava, TUNE, Appsflyer, Adjust, and Apsalar.  

What are actions? 

Actions are defined as any type of behavior that takes place within an app that a client wants to track and optimize towards. 

Mobile attribution partner’s use server to server URLs to track conversions, meaning the conversion tracking process takes place within a click URL, not a 1x1 conversion pixel.  

LiveIntent’s server to server URL is:http://p.tsk4.com/p?cj=[sid] 

Tracking & Optimization 

LiveIntent can track and optimize towards

  • Install 
  • Add to cart 
  • Add to wish-list 
  • Added payment information 
  • Registration 
  • Login 
  • Checkout Initiated 
  • Purchase 
  • Search 
  • Level Achieved (Gaming apps)
  • Achievement Unlocked (Gaming Apps)
  • Tutorial Complete 
  • Content View 
  • Share 
  • Rated
  • Invite
  • Reservation 
  • Spent Credits 

What if I see a discrepancy? 

Conversions will be tracked 100% of the time.  If there’s ever a discrepancy, it’s most likely that the click URL has been set up to track from an incorrect action or reporting is behind on the mobile attribution partner’s side.

Other items to note: 

  • No 1x1 conversion pixel needs to be placed anywhere!  This is all done within the click URL associated to the creative being served
  • The creation of these click URLs is all done on the mobile attribution partner’s platform, not LiveIntent's

Who creates the server-to-server pixel? 

The party responsible for creating the pixel will depend on your app attribution partner. Take a look at the list of our partners below below for more details.

Please Note: You should also not be removing specific sections of the click URL when generated in the attribution partners platform.

  • Adjust: Client is responsible for creating the server-to-server (S2S) pixel, using a universal conversion pixel LiveIntent has made available on both platforms
  • AppsFlyer: Client is responsible for creating the server-to-server (S2S) pixel, using a universal conversion pixel LiveIntent has made available on both platform
  • Apsalar: Client is responsible for creating the server-to-server (S2S) pixel, using a universal conversion pixel LiveIntent has made available on both platform
  • TUNE: LiveIntent is responsible, based on universal conversion pixel we’ve created 
  • Kochava: LiveIntent is responsible, based on universal conversion pixel we’ve created 

Troubleshooting 

All attribution partners have a Support team dedicated to troubleshooting any tracking issues, and all clients using an attribution partner should also have a contact that will work directly with LiveIntent and the advertiser on fixing an issue.

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