Setting Up a Campaign with Custom Audiences

With LiveIntent's Custom Audience (formerly branded as LiveAudiences) solution, you can onboard your audience data from a CRM or other data warehouse to create segments that you can activate across the LiveIntent exchange.

Using a secure email hash, LiveIntent can match your customer email segments to 290MM readers across 2,000+ premium publishers.


Required campaign elements for Custom Audience 

To get started, you need: 

  1. The customer list, which can be provided in a variety of formats:
    • A list of plain text email addresses (available soon!)
    • A list of hashed emails from your CRM or CDP in MD5, SHA1, or SHA256 format.
    • A list of DMP cookies.
    • A list of mobile ad ids to represent your mobile app customers.
    • A list of DSP cookies. We can easily accept cookies from MediaMath, Trade Desk, Adobe, and AppNexus.
  2. Standard IAB image assets (You can find the full list of what ad formats LiveIntent accepts here).
  3. Your campaign budget
  4. Your campaign flight dates (when the campaign will begin and end)
  5. A landing page URL


Preparing your data from CRM file (emails or MAIDs)

1. Create your segments

We can target multiple segments for your campaign. Simply separate this information into the segments you want to reach.

Segment Examples: Non-openers, non-clickers, inactive subscribers and recent purchasers


2. Format

If uploading email addresses, please follow these formatting best practices:
  • Remove any extra characters and whitespace.
  • Make sure the email addresses are all in lowercase.

Correct Format:

Incorrect Formats: or <kate>

Save the file(s) as .txt or .csv with a newline separator between each email or hash.


3. Create audiences in Audience Manager

Audience Manager can accommodate onboarding of plain text (raw) email addresses, as well as hashed emails in MD5, SHA-1, and SHA-256, and MAIDs. This means you do not need to separately hash your email files before sending them to LiveIntent. Simply create a new audience by uploading your plain text email file. Audience Manager will automatically hash your email list and make the audience available for targeting immediately in our email exchange.

Please follow the instructions outlined here to create audiences using Audience Manager.

If you prefer to upload hashed emails in the LiveIntent platform, please follow the instructions here: How to Activate Your Audience Files


Sending your data from a DMP or DSP

LiveIntent has direct integrations with major DMPs and can also accommodate ad hoc requests for data transfers from DSPs. Please visit How to Activate Your Audience Files and reach out to your LiveIntent account manager with any questions.

Have more questions? Submit a request