How to Traffic a Campaign

Follow the steps below to traffic a campaign on the LiveIntent Platform. You can also watch the “How to Traffic a Campaign” video below, which will walk you through the process step-by-step. 

  1. Click on the “Trafficking” tab in the main navigation.
  2. This will take you to your Advertisers page, which lists all of the advertisers that you manage on our platform.
  3. Click “New” to set up a new advertiser for this campaign, or select one that’s already been created.
  4. With your advertiser specified, you will be redirected to the Campaign Set-Up page. Locate the Insertion Orders section and click “New”.
  5. On the Insertion Order level, provide information that relates to all of your campaigns, such as budget, flight dates, and payment terms.
  6. Click “Save”.
  7. From the Campaign Set-Up page, locate the Campaigns section and click “New”.
  8. On the Campaign level, provide information under the “General” tab that relates to this particular campaign, such as your bid type and optimization goals.
  9. Click on the “Categories” tab and select the IAB categories that apply to your advertiser.
  10. Click on the “Pixels” tab to link a pixel to track conversions.
  11. Click “Save”.
  12. From the Campaign Set-Up page, locate the Strategies section and click “New”.
  13. On the Strategy level, provide information under the “General” tab that defines your status and targeting specifications.
  14. Click on the “Targeting” tab and select any additional targeting parameters that you might have.
  15. Click on the “Creatives” tab and choose which creatives will be linked to your campaign.
  16. Click “Save”.
  17. Your campaign is now ready to go live!

 

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