LiveAudience Best Practices

Required campaign elements

  1.  A signed IO with LiveIntent
  2. The first party data / audience segments you wish to target
  3. Standard IAB image assets. Please review LiveIntent’s Content Policy and Creative Requirements and ensure you’re in compliance.
  4. A bid amount in USD
  5. A landing page URL

 

Accepted ad formats

We accept standard IAB Ad Units: 300x250, 728x90, 300x600, 160x600, and 970x250 JPG, PNG or animated GIF. As well as our own unit, Portrait, 300x1050.  

For full list of ad specs and creative requirements, check out this article.

 

Tracking Conversions

You can track conversions simply by dropping a LiveIntent pixel on your purchase confirmation page or the landing page that you would like to track.

For instructions on how to place a pixel, check out this article.

 

Measuring Success

A LiveAudience campaign should be run and measured differently from a web display campaign. A majority of clients gauge success based on reach and frequency (GRPs) while others look deeper down the funnel to clicks or conversions. There is a last set that looks at website engagement and repeat rate.

 

Campaign Improvement

Our prediction engine will naturally deliver the best ad to the right person, with the highest propensity for a click. For the campaign to optimize best, it needs a high enough CPM to win the most important available impressions. It also needs extra available inventory (a large list) so that it does not have to buy every impression to fulfill the campaign.

 

Pricing 

We recommend running LiveAudience campaigns as branding campaigns.  Your bid should depend on the goals of the campaign. If the goal is to make sure you reach your specific audience with the right message on the right device at the right time, you’ll want to bid close to $9-$11 CPM.

You will be charged a CPM based on impressions. LiveIntent will run your LiveAudience campaigns full service, and there will be no additional fees.

  

Frequency

You can set frequency caps by day. 

 

Reporting

LiveAudience campaign reporting will be sent to you via email for the duration of your campaign. Your LiveIntent account manager will work with you to set up the cadence of the reports when they set up your campaign.

 

Support

If you need help implementing or troubleshooting down the line, we’re always here to help! Contact your LiveIntent account manager.

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