Top ways to send ad tags to LiveIntent

LiveIntent accepts the following third-party ad tags, in order of preference below. If you anticipate any issue with tags adhering to the above requirements and best practices, please reach out to your Account Manager.

Option #1: Impression/Click Tracker + JPG

Required Assets

  • 1x1 Impression Tracker 
  • Click Tracker 
  • Creative (JPEG/PNG/GIF)

Optional: Standard 1x1 monitoring pixel

Notes

  • LiveIntent will serve the creative
  • Calls to record impressions and clicks will be made to the 3rd party Ad Server
  • This setup is optimal for minimizing discrepancy between LiveIntent and 3rd party reporting

 

Option #2: Standard Tags 

Please Note: Google is making an important change that will affect many campaigns, including campaigns running with LiveIntent. Google is sunsetting its standard tags. Beginning in October 2017, image assets will no longer be served through any existing standard tags.

If you are currently using DCM standard tags, we ask that you follow the instructions above, and provide the following as soon as possible: a raw image asset, 1 X 1 impression tracker, and click tracker.

 Required Assets

  • Standard Tag

Optional: Standard 1x1 monitoring pixel

Notes

  • Creative is served by 3rd party ad server
  • Calls to record impressions and clicks will be made to the 3rd party Ad Server
  • This setup will also minimize discrepancy between LiveIntent and 3rd party reporting

 

Option #3: JavaScript Tags 

Required Assets

  • JavaScript Tag

Optional: Standard 1x1 monitoring pixel

Notes

  • Only the no-script (“fallback”) portion of the tag will be implemented by LiveIntent, because the inbox environment does not support JavaScript. As a result, JavaScript functionality will be lost
  • Creative is served by 3rd party ad server
  • Calls to record impressions and clicks will be made to the 3rd party Ad Server

Best Practices

Please Note: 

  • Provide unwrapped tags to minimize reporting discrepancy
  • To implement monitoring capability (i.e.: IAS/DV/TapAd) please provide a Standard 1x1 Image pixel
  • LiveIntent can accommodate a click tracker for all placements, along with two 1x1 trackers per placement (i.e.: Standard tag + DV pixel + brand study pixel; impression tracker + click tracker + brand study pixel)
  • LiveIntent CANNOT accept iFrame OR HTML5 tags
  • Please grant reporting access to campaignreporting.liveintent@gmail.com OR campaignreporting@liveintent.com 
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