LiveConnect Parameter Configuration for Newsletter Click URLs - Instructions by ESP

Below are email service provider (ESP) specific instructions for configuring the LiveConnect parameter for newsletter click URLs. 

Configuring the LiveConnect parameter for newsletter click URLs can help increase the number of newsletter subscribers that DSP's can target and enable programmatic and first-party data opportunities.

If you do not see instructions for your ESP please reference our general configuration instructions. If have any questions during this setup process, please contact your LiveIntent Account Manager.

*Note: Placing a LiveConnect tag on your website is a prerequisite to configuring the LiveConnect parameter. If you need to add your LiveConnect tag please follow the website implementation instructions or reach out to your LiveIntent Account Team. 

 

INSTRUCTIONS

Bronto

  1. Go to Home > Settings > Data Exchange.

  2. Scroll down to the Click Through Link Tracking section and click the “Track which contacts follow links off of your messages” checkbox.

  3. Append ?lctg=%%!contact_eid%% to links in template.

  4. After configuring, send a test email to test@liveintent.com.

  5. Please notify your LiveIntent Account Manager to confirm that the LiveConnect parameter for click URLs was successfully configured.

For example, if your site’s domain name was domain.com, a link would look like:
https://domain.com/content?lctg=%%!contact_eid%%

 

Mailchimp

  1. Turn on E-Commerce Link Tracking by navigating to the bottom of the Campaign Builder page, under Settings & Tracking.
  2. Select Edit, and check the E-Commerce link tracking box.
    • When tracking is turned on, two tags will be added to each URL in your campaign.
      • mc_cid is the internal Mailchimp generated ID for the campaign.
      • mc_eid is the unique MailChimp generated ID for each subscriber.
  3. The LiveConnect tag publisher script will then need to be placed or updated on the site.
  4. The SafeRTB tag should update and include the same parameters mc_cid and mc_eid on all pixels.
  5. After configuring, send a test email to test@liveintent.com.
  6. Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect parameter for click URLs.

 

PostUp

  1. Login to PostUp.
  2. Click on Settings.
  3. Click on App Exchange under Site Settings.
  4. Click on Google Analytics.
  5. If Google Analytics is enabled click on View Details then Manage. If it is not enabled, click on Get Started.
  6. Select Use Custom Parameters. If you were using Custom Parameters already, simply append &lctg=[-RECIPID-] to your existing Custom Parameters.
  7. If you were using the utm_source= Default Parameters, insert: utm_source=[-MAILING_REFERENCE_NUMBER-]&utm_medium=email&utm_campaign=[-MAILINGID-]&lctg=[-RECIPID-].
  8. Check Append Google Analytics parameters to mailings by default.
  9. Click on Save.
  10. Verify the setup by deploying a test email to your LiveIntent account team.
  11. After configuring, send a test email to test@liveintent.com.
  12. Confirm the successful configuration of the LiveConnect parameter for click URLs with your LiveIntent Account Manager. 

 

Sailthru

  1. Select Messaging and navigate to the Campaigns page.
  2. Create a New Campaign or Clone an existing campaign.
  3. In the new campaign, navigate to the Design tab on the left side.
  4. Select Advanced.
  5. Select Link Setup.
  6. Make sure Use Link Tracking is toggled to Yes.
  7. In the text box at the bottom add lctg={profile.id}.
    • This will append lctg= and a value to all the links in your email, when sent, but will not be present in your HTML view.
  8. After configuring, send a test email to test@liveintent.com.
  9. Please notify your LiveIntent Account Manager to confirm that the LiveConnect parameter for click URLs was successfully configured.

 

Zeta Global

  1. From your dashboard, click on the Settings icon by navigating to the top right of the page.
  2. Select Link Tracking.
  3. Click Add Parameter.
  4. Under Name enter: lctg
  5. Under Value enter the field name of the Unique User ID you have set for your account using the format {{unique_id}} (replacing 'unique_id' with your field name).
    • Unique User ID must not be an email, it should be either a Unique Number or Hash value. If your existing USER ID field meets these constraints, you may use that.
    • If you don’t have a Unique User ID that fits the constraints, contact your LiveIntent Account Manager to assist you in setting one up in your account.
  6. Click Save.
  7. Lctg={{unique_id}} will be appended to the links in your newsletter going forward.
    • The LiveConnect tag on your site will need to be updated or placed if not already in use. Contact your LiveIntent Account Manager to assist you in placing the LiveConnect tag. 
  8. After configuring, send a test email to test@liveintent.com
  9. Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect parameter for click URLs.
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