LiveAudience: Creating an Email Hash File
LiveAudience is an offering from LiveIntent that allows advertisers to engage with their offline customers via online display ads. This allows savvy digital marketers an opportunity to reactivate past customers who have not visited their site recently, upsell or cross-sell existing customers or simply use a new channel for marketing which would not have been possible before. Using a secure email hash, LiveIntent can match your customer email segments to 140MM+ email openers serving targeted display messaging across all device in real-time.
In an effort to protect your data and privacy, as well as stay in compliance with the U.S. Federal Trade Commission (FTC), we require all email audience files to be hashed. Hashing converts a normal email address and converts it into a 32-character hexadecimal string, and most importantly removes the consumers personally identifiable information (PII).
To watch our LiveIntentional on Email hashing, click here.
Frequently Asked Questions (FAQ)
- What is an email hash?
The email has is a 32-character code, unique to each email address. This code can be matched, but not reversed, keeping the email address private and anonymous. The process of creating an email hash is referred to as ‘email hashing’.
- What is personally identifiable information (PII)?
PII, in U.S. privacy law terms, is information that can be used on its own, or with other information to identify, contact, or locate a single person or identify an individual context.
- Why can't my LiveIntent Account Manager has my email lists for me?
LiveIntent is a data and privacy safe company, and we are looking out for the best interest of our clients. Simply put, to stay in accordance with the online advertising rules and regulations set forth by the U.S. Federal Trade Commission (FTC), we can not handle any consumer personal information.
- Is the HashIt application secure?
The HashIt app is secure for your data. The file hashing is done locally on your computer, and is not uploaded to a server. For more information please visit the HashIt application's website.
- How much does the HashIt application cost?
The HashIt app currently retails for $40 USD.
- Why do I have to purchase a third-party application?
HashIt is only one option for applications available for hashing email files. We have found that our clients prefer this application over others. We are working on providing our own LiveIntent hashing tool soon – please look for future updates.