Dynamic Product Marketing uses LiveConnect to capture shopper behavior on your website for the purpose of informing data-driven ads in LiveIntent inventory. The insights collected include products views, shopping carts, and purchases, which LiveIntent uses to calculate the the best product to display to each individual customer, producing efficient conversions.
What You Need to Get Started with Dynamic Product Marketing
-A web page with multiple product pages
-The LiveConnect tag placed on your website. Please see our LiveConnect implementation guide here.
-A Facebook- or Google- spec product feed. See here for more information on product feed specs.
How to Get Started With Dynamic Product Marketing
Below you will find the steps required for implementing Dynamic Product Marketing.
*Note: Your account manager will provide you with your customized tag
Implementing Dynamic Product Marketing: