Knowledge Base

Google Ad Manager Integration: Features Supported

See below for a chart that lists which Google Ad Manager (GAM) features are supported by LiveIntent's integration. Please note that in order to use the targeting features, you must use LiveIntent KVP presets as opposed to GAM's built-in targeting section.

GAM Features Supported

Note: Reporting is only available via the LiveIntent platform. 


 *A weighted rotation can be achieved by creating multiple line items and setting CPMs in ascending order based on priority. There is no additional charge for this setup. 


**Line Items may only be targeted to email ad units. Targeting non-email ad units will cause errors.  


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