We've introduced updates to the LiveTag/Ad Slot creation process that will allow you to serve multiple ad sizes into one Ad Slot. This is the first stage of LiveTag updates that will eventually allow you to target sizes by device and set ad size floors. In the long term, that means yield management tools to give you more control over your inventory. In the short term, it means higher CPMs from more demand across multiple sizes.
What Has Changed?
Multiple Ad Sizes
When creating a LiveTag, you’ll now have the ability to serve multiple ad sizes (IAB and custom) into the same Ad Slot.
All new units will now behave like the marquee unit currently does: If there is no demand available based on the current floor set up, the unit collapses to a 1x1.
If there is no demand for an ad slot, new units will collapse. Units created before May 9th, 2018 (except Marquees) will serve a LiveIntent fallback ad if there is no demand.
How Will I Set Up New Ad Slots?
The process of creating and implementing LiveTags remains the same. You'll now see the following when setting up an Ad Slot:
Note: Custom Sizes are also selectable
Using the selectors above, you can choose any combination of ad sizes that you’d like to serve into your LiveTag.
What’s in it for me?
More revenue per Ad Slot from more bids on your inventory - you can also set ad size floors for each of your ad sizes.
What Ad Sizes can serve in my Universal Tag Ad Slot?
All IAB Sizes and/or custom sizes.
Can I hide the ad unit if it doesn’t meet my floor?
Yes, the Universal Tag will collapse if the demand is not great enough to meet your floor.
What happens to my current LiveTags?
Nothing changes with your current LiveTags, this update will only affect those that are created going forward.