Starting on April 23rd, we’ll be introducing updates to the LiveTag/Ad Slot creation process that will allow you to serve multiple ad sizes into one Ad Slot. This is the first stage of LiveTag updates that will eventually allow you to target sizes by device and set ad size floors. In the long term, that means yield management tools to give you more control over your inventory. In the short term, it means higher CPMs from more demand across multiple sizes.
What Changes on April 23rd?
Multiple Ad Sizes
When creating a LiveTag, you’ll now have the ability to serve multiple ad sizes (IAB and custom) into the same Ad Slot.
All units will now behave like the marquee unit currently does. If there is no demand available based on the current floor set up, the unit collapses to a 1x1.
Fallback ads will be phased out entirely when Universal Tags are rolled out. If there is an error or no demand, the ad now will collapse.
How Will I Set Up New Ad Slots?
The process of creating and implementing LiveTags will remain the same. Starting the week of April 23rd, you’ll see the following options in the Ad Slot Creation workflow.
Note: When the updates are released, they will include a custom size field.
Using the selectors above, you can choose any combination of ad sizes that you’d like to serve into your LiveTag.
What’s in it for me?
More revenue per Ad Slot from more bids on your inventory - you can also set ad size floors for each of your ad sizes.
What Ad Sizes can serve in my Universal Tag Ad Slot?
All IAB Sizes and/or custom sizes.
Can I hide the ad unit if it doesn’t meet my floor?
Yes, the Universal Tag will collapse if the demand is not great enough to meet your floor.
What happens to my current LiveTags?
Nothing changes with your current LiveTags, this update will only affect those that are created on or after April 23rd.