Knowledge Base

Q3 Platform Updates

See below for some of the platform release highlights from Q3 2018:

Reporting Tab

Our new Reporting Tab allows publishers and advertisers alike easy access to scheduling and editing reports. 

Boolean Audience Targeting 

Boolean Audience Targeting enables more granular search functionality for 

Creative Approval Tool

The creative approval tool is an extension of the publisher's whitelist/blacklist of allowed domains, and a way to control which demand is allowed in your inventory. 

Newsletter Template Mock-up Tool

The newsletter mock-up tool allows platform users to easily create mock-ups of their inventory, saving time and effort. The tool is available for any users with permissions to view publisher details. 

Updated URL rules

All URLs submitted in the platform only allow the following characters: a-z, 0-9, :,/ ,?, # , [ , ] , @ , ! , $ , & , ‘ , ( , ) , * , + , ; , =, . , - , _ , ~ , % , and spaces and commas. All accepted Macros will be honored. 

Additional Reporting Fields

Campaign and line item flight dates, Click thru and creative URLs, ROAS (Return on Ad Spend), UPA (User Purchase Amount) added as fields to reporting. 

LiveTag Collapsibility History Tracking

The collapsibility status of LiveTags (static or 'downgraded' vs. collapsible or 'upgraded' will now be captured in a field in the ad slot level history. 

Search Changes in the Audiences Tab

Elastic search are being instituted in the Audiences tab in Campaign Manager – Search results will automatically be populated as you search.

Global Search Page

The Global Search page can be accessed by hitting ‘Enter’ after typing a search term in the search bar. This page allows the user to filter by types of objects like Media Group, Publisher etc. on the left-hand side of the page. 

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Linking to Audiences and Conversion Trackers from Advertiser Page

On the Advertiser page, users can now access associated Audiences and Conversion Trackers by clicking on the ‘More’ option next to ‘Edit’ and ‘View History’.

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