Direct Sold Packages

What are Packages?

Packages are custom bundles of your publications, newsletters, or ad slots. Packages are reusable, making it easier to manage your campaigns by allowing you to select a pre-determined group rather than having to select each individual ad slot every time you set up a campaign. Packages can be utilized for direct-sold and house campaigns or for curated deals on the exchange.

Creating a Package

You can set up a package under the Inventory Manager section of the platform.

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1. Press "Create Package" in the upper right-hand corner

2. Fill out the Basic Details

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Package Name: Pick a name for your ad slot package. This name will be displayed in the platform when linking a package, so we recommend using a descriptive name.

Demand Type: Defaults to “direct.” 

Media Group: Enter the associated media group.

Description: This is a non-searchable field that you can use to label details about your package.

Inventory: Select the publishers, newsletters, or ad slots you would like to add to your package.

Linking a Package

Linking a package is the last of four steps in creating a direct-sold or house campaign. You can link a package by going to the “Link Packages” table below the "Link Ad Slot" table of the direct-sold workflow. Select the package or packages you would like to link and save. 

Changing a Package

Please note that when you change a package, the updates will automatically apply to the package across all linked line items. 

 

Have questions? Check out our Packages and Direct Sold FAQ

Have more questions? Submit a request