What are Packages?
Packages are custom bundles of your publications, newsletters, or ad slots. Packages are reusable, making it easier to manage your campaigns by allowing you to select a pre-determined group rather than having to select each individual ad slot every time you set up a campaign. Packages can be utilized for direct-sold and house campaigns or for curated deals on the exchange.
Creating a Package
You can set up a package under the Inventory Manager section of the platform.
1. Press "Create Package" in the upper right-hand corner
2. Fill out the Basic Details
Package Name: Pick a name for your ad slot package. This name will be displayed in the platform when linking a package, so we recommend using a descriptive name.
Demand Type: Defaults to “direct.”
Media Group: Enter the associated media group.
Description: This is a non-searchable field that you can use to label details about your package.
Inventory: Select the publishers, newsletters, or ad slots you would like to add to your package.
Linking a Package
Linking a package is the last of four steps in creating a direct-sold or house campaign. You can link a package by going to the “Link Packages” table below the "Link Ad Slot" table of the direct-sold workflow. Select the package or packages you would like to link and save.
Changing a Package
Please note that when you change a package, the updates will automatically apply to the package across all linked line items.
Have questions? Check out our Packages and Direct Sold FAQ.