Knowledge Base

Auction Management Tool

What Is It?

The Auction Management tool is a reporting resource for publishers that provides insights into a publisher’s inventory dynamics. The tool outlines the reasons why advertisers are losing out on a publisher’s inventory, called "Loss Reasons."

Benefits

The insights gleaned from the Auction Management tool allow publishers to capture and maximize revenue -- a concept called yield optimization.

Accessing the Tool

The Auction Management tool will be available Wednesday, June 12th.

Below is a video that shows how to access the Auction Management tool in the LiveIntent platform. First, log into platform.liveintent.com and navigate to the "Reporting" section on the top of the screen. Then select "Auction Management" on the lefthand navigation bar. Now, "Select Publishers" in the upper righthand corner. 

How To Use the Tool

Once you have selected your publisher(s), you can interact with the various Loss Reasons, as demonstrated in the video below. You can click the pie chart on the left side of your screen or the individual Loss Reasons on the right side to populate data at the bottom the page. Additionally, on the bottom left of the pie chart, you can choose to include "Normal Nobids" in your Loss Reasons. Normal Nobids, which occur when an advertiser chooses not to bid on an impression, account for roughly 90% of all bids.

The data that populates for each Loss Reason can be downloaded as a CSV. If you apply any search filters, the data will download accordingly. If you want to see all the data for each Loss Reason selected, do not apply any filters.   

Types of Loss Reasons

Loss Reasons are reasons why an advertiser is losing out on a publisher's inventory. There are two types: Actionable and Insightful Loss Reasons. Actionable Loss Reasons can be managed and influenced by you. They show how and where to implement changes in your yield management strategy to maximize revenue. Insightful Loss Reasons, on the other hand, cannot be managed by you. They do, however, provide transparency into how Advertisers interact with your inventory. 

Together, all of the Loss Reasons give you a transparent view of your inventory dynamics. The data gleaned from the Auction Management tool can be used to more effectively implement strategies to meet revenue goals and other KPIs.

Actionable Loss Reasons 

Loss Reason

Definition

Actions to Take

Advertiser Blocked (Publisher Blacklist)

Occurs when an advertiser is present on a publisher’s blacklist and is blocked from bidding on a publisher’s inventory

You can remove advertisers from your blacklist to increase your yield

Advertiser Blocked (Publisher Whitelist)

Occurs when an advertiser is not present on a publisher’s whitelist and is therefore blocked from bidding on a publisher’s inventory

You can add advertisers to your whitelist to increase your yield

Creative Category Blocked by Publisher

Occurs when a publisher blocks an IAB category. Any advertisers within a blocked IAB category are blocked from bidding on a publisher’s inventory

You can unblock IAB categories to increase your yield

Floored

Occurs when an advertiser loses out on a publisher’s inventory because the advertiser’s bid did not meet the minimum bid requirement as defined by a publisher’s floor settings

You can lower your floor to increase your yield

Deal floored

Occurs in DealIDs when an advertiser loses out on inventory because its bid did not meet the minimum bid requirement as defined by the DealID’s floor settings

You can work with your account team to ask the advertiser utilizing DealID to increase their bid

Invalid Response

Occurs when a programmatic advertiser sets up a campaign incorrectly within its DSP. The two most common causes of invalid responses are wrapped tags and JavaScript tags

Have your account team reach out to the DSP in question and show them how to implement a proper set up

Bad Response Code

Occurs for programmatic advertisers when an http response code is not 200 (“OK”) or 204 (“No Content”)

Have your account team reach out to the DSP in question and show them how to implement a proper set up

No Creative Size on Multi-format Request

Occurs when a DSP buyer does not specify the width and height of a creative in the bid response so we do not know which section size they want to fill

Reach out to your account team. They’ll work with our Programmatic team to get in contact with the DSP in question and help them rectify their bid response settings/parameters.

Removed by Coordination

Occurs when publishers implement unique ad mode. This means that an advertiser is unable to win more than one ad slot in a newsletter

Turn off unique ad mode

 

Too Many Tracking Pixels

Occurs when a programmatic advertiser appends more than five tracking pixels to their line item

Have your account team reach out to the DSP in question and show them how to implement a proper set up

 

Insightful Loss Reasons 

Loss Reason

Definition

Normal Nobid

Occurs when an advertiser chooses not to bid on an impression

*** This is the most common loss reason, and accounts for roughly 90% of all bids

Outbid

Occurs when an advertiser is outbid by another advertiser. Outbids are counted in aggregate

(Please keep in mind is that this is a reflection of all aggregated outbids, so more outbids is a positive.)

Removed by Learning

Occurs when a direct sold impression is removed from the auction because it is in learning mode

Timeout

Occurs when an advertiser’s bid does not receive a response in less than 250 milliseconds

Creative Category Blocked by Advertiser Competition

Occurs as a result of settings applied at the advertiser level when the advertiser is buying through a third party DSP

Deal preferred

Occurs when a DealID bid wins over an open exchange bid for a given impression

 

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