AppsFlyer In-App Implementation Instructions

This guide walks you through how to configure LiveIntent in your AppsFlyer account for in-app tracking. Once you configure your events, you will need to get any relevant conversion pixels from your LiveIntent account team. They can also set up audiences for you. Then, once you’ve implemented your pixels and LiveIntent has set up your audience segmentation, your account team will set up your campaign in our platform. Once these steps are completed, you can go live.

Step 1: Set Up Your LiveIntent Partner Configuration In Appsflyer

1. Login to your Appsflyer account
2. Navigate to the Integrated Partners list by clicking the first link under the Configurations bar on the left-hand navigation menu.
3. Search and Select LiveIntent as a partner

Step 2: Configure Ad Network Permissions Tab

1. Set Ad Network Partner toggle to ON
2. Grant Permissions to Ad Network Team Members- Before you can grant permissions to ad networks, you need to give its members access to manage your app. The ad network admin has access by default.
   1. Click Add team member
   2. Enter the email of the ad network team member
   3. Click Add
   4. Repeat the process to add more team members if you need to
   5. Once you give access to ad network team members, decide what permissions you want to grant them.
3. Toggle ON the following additional permissions
   1. Allow to configure integration: permit the partner to setup the integration tab (except in-app event postbacks)
   2. Allow to configure in-app event postbacks: permit the partner to setup in-app event postbacks mapping to itself on the integration tab
   3. Allow access to your retention report: only to the partner's own retention data
   4. Allow access to your Protect360 dashboard: only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser
   5. Update Events Sharing Permissions to ‘Events attributed to any partner or organic’

Step 3: Configure Your LiveIntent Partner Integrations Tab

(This step covers App Install)

1. Set the Activate Partner toggle to ON

2. Enter your LiveIntent partner appid.

 3. Set the View-Through Attribution toggle to ON 

4.  Enable the app install (default) postback

5. Under sending option Select: Events attributed to any partner or organic (so we can build a suppression audience for you) 

 

Step 4: In-App Events Settings

In this section, you can map your AppsFlyer events with the partner via postbacks.

Set your appid again here.

Toggle In-App Event Postbacks to ON

Select the Sending Option for all SDK defined events to Events attributed to any partner or organic. This will enable LiveIntent to report on and build dynamic audience segments (commonly used for suppression and retargeting) to leverage in your LiveIntent campaigns.

Click Add Event to add an SDK Event to the list

Fill in the following parameters:

Parameter Name	Description
SDK Event Name	The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events. Tip - don't see the event you want in the list? Make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier	The unique name or ID of each event as defined on the partner's side. There are several options here: Text field - get the corresponding event ID from the partner.
Send Revenue	When unchecked - AppsFlyer only sends the event itself without the event value. When checked - AppsFlyer sends all the parameters including the revenue value (if exists in the event).

Popular mappings to LiveIntent's predefined events include: 

EVENT TYPE	Appsflyer Rich In App Event Names	LiveIntent Partner Identifiers
ADD_TO_CART	af_add_to_cart	addToCart
COMPLETE_REGISTRATION	af_complete_registration	conversion&li_n=complete_registration
PURCHASE	af_purchase	conversion&li_n=product_purchase
SEARCH	af_search	viewSearchResult
CONTENT_VIEW	af_content_view	viewContent
TRAVEL_BOOKING	af_travel_booking	conversion&li_n=travel_booking
LOGIN	af_login	conversion&li_n=login
START TRIAL	af_start_trial	conversion&li_n=start_trial
CONTENT TYPE	af_content_type	li_ct
CONTENT ID	af_content_id	li_iid
PRICE	af_price	li_ip
REVENUE	af_revenue	li_tp
CURRENCY	af_currency	li_ic
SEARCH STRING	af_search_string	li_st
ORDER ID	af_order_id	li_tid
QUANTITY	af_quantity	li_iq
RECEIPT ID	af_receipt_id	li_tid
TRIAL PURCHASED		conversion&li_n=trial_purchased
CATEGORY VIEW		viewCategory
SUBSCRIPTION		conversion&li_n=subscription

Example Event Mapping: 

Step 5: Configure The LiveIntent Partner Tracking Tab

Here, you will generate your click tracking URLs.

Please feel free to add additional tracking parameters to your tracking url if you have special reporting needs

Set your Postback View and Click through tracking windows

Copy and paste your tracking link and send to your LIveIntent account team for trafficking in the LiveIntent platform.

Next Steps

Once completed, confirm your configuration with your LiveIntent account team so they can check your tag activity and set up your conversion tracker in the LiveIntent platform accordingly.