Knowledge Base

How to Generate a LiveConnect Tag And Conversion Trackers

Generating a LiveConnect Tag is quick and easy. When doing so, you can also generate Conversion trackers and Event tags. Here is how to do each:

Step 1: Navigate to the "Conversion Tracker" Section

Log in to your account, go the Campaign Manager section at the top of the navigation bar, and then select the "Conversion Tracker" tab on the lefthand side of the screen. From here, select "Create Conversion Tracker."

Step 2: Create Your Conversion Tracker

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Basic Information

Advertiser: Select your account

Type: Event or URL

Use "Event" when tracking or optimizing to an event. You can choose from the following event types: Add To Cart, App Install, Email Sign Up, Form Fill, Lead, Product Purchase, Subscription, or Custom. 

Use "URL" when you want to track users that reach a specific page. When you select the URL option, a "Visited Page" field with three options will appear. The options are: Contains, Does Not Contain, and Equals. You can combine these options when tracking or optimizing to a URL.

Conversion Properties

Tracker Name: What do you want to name your conversion tracker?

Post Click Attribution Window: The default is 30 days, but you can change it to match your attribution window.

Post View Attribution Window: The default is 7 days, but you can change it to match your attribution window.

Data Source: There are two options: Track Web Events and Track In-App Events. If you are not implementing a LiveConnect Tag in your app, you should deselect the "Track In-App Events" option.

Sharing: You can share the same conversion tracker amongst multiple advertisers. If this does not apply to you, select "Do not share this pixel." 

Audience Details

Audience Name: Name the audience associated with your conversion tracker or event. 

Member Lifetime: Specify the number of days that people will stay in your audience.

Step 3: Your LiveConnect Tag and Event tags

After you press "Create," you will find your LiveConnect Base Tag at the top of the page. 

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Below it, you can set up your event tags. You can select different tags to download, and even specify which parameters you would like to be included in each event tag. Once you have configured these events, you can download all your tags at once. 

Finally, you'll want to place all of your tags on your website and confirm with your account team that everything looks good. 

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