Step 1: Create a LiveIntent PMP
You can set up a new inventory source in DV360 by visiting the Inventory tab > My Inventory.
Click NEW and select New non-guaranteed inventory.
Step 2: Provide the required PMP details
Within the Deal ID field, enter the ID provided by LiveIntent.
Within the Exchange field, choose BidSwitch
LiveIntent under Seller Name.
Within the Inventory Format field, select Display.
Select Private Auction as the Rate Type and enter the agreed-upon price in the Rate column.
Once you've entered the information in each column, it should save and the deal should show up under My Inventory from now on.
Step 3: Create a campaign and target your deal
First, create a new campaign. You can set up inventory at the Campaign, Insertion Order or Line Item level. We recommend setting the inventory at the Line Item level.
After entering the essential details, visit Targeting > Inventory Source.
- Within the Public Inventory tab, select None to clear all selections and uncheck Target new exchanges.
- Within the Private Deals tab, choose your deal to target LiveIntent.
More information is available on the DV360 Help Center.