Overview of Audience Manager

What is Audience Manager

Audience Manager is the primary access point for creating and managing first-party, people-based audiences, using LiveIntent’s nonID - a stable, privacy-safe identifier that has a 1:1 relationship with the email address.

Audience Manager is available to both managed and self-service marketers and publishers. If you do not yet have a login to the platform, please reach out to your LiveIntent team to get started.

If you have any questions, check out our FAQ page or contact your account team.

 

How to use Audience Manager

Creating Custom Audiences built from CRM data for targeting in LiveIntent's email exchange

  • Onboard plain text email addresses
  • Onboard hashed email addresses
  • Onboard mobile ad IDs (MAIDs)

Creating Custom Audiences built from CRM data for targeting on the web*

  • Onboard plain text email addresses
  • Onboard hashed email addresses
  • Onboard mobile ad IDs (MAIDs)

*Currently only LiveIntent employees can activate the delivery to our web partners via Index and PreBid headers. If you have an audience you would like to target on the web, please create your audience and reach out to your account team to kick off delivery.

 

With Audience Manager, you can deliver your audiences directly to the LiveIntent platform instead of sending them to your account team through another system like ShareFile or DropBox.

 

Creating Dynamic Audiences built from engagements with your site or mobile app

 

Creating Lookalike Audiences of prospective customers who look and act like your best customers

  • Compile a seed audience of high-value customers. This can be a Custom Audience from your CRM or a Dynamic Audience of visitors of your site or app.

To learn more about Custom Audiences, please visit Overview of Custom Audiences and Setting Up a Campaign with Custom Audiences.

To learn more about Dynamic Audiences, please visit Overview of Dynamic Audiences.

To learn more about Lookalike Audiences, please visit Overview of Lookalike Audiences

 

The user interface  

When you log into portal.liveintent.com, you will be taken immediately to the Audience Manager. The screen will look like this:

  • Each column can be sorted ascending and descending.

  • You can choose to show and hide the columns in the grid.

  • Use the search bar to search by audience name/ID and account name/ID.There are also filters available to help narrow down your search.

  • Hover over the “Active Destinations” column to view where the audience has been delivered and the status of that delivery.

  • The page will default to display 10 rows per page. You can adjust this to show 25, 50, or 100 rows at a time.

Columns:

  • Audience: The name of your audience.
  • Status: The status of your audience, which can be one of three:
    • Eligible: audience is available for targeting.
    • Eligible but limited: audience is available, but you may see limited scale.
    • Ineligible: the audience is not available for targeting.
  • Type: This refers to the type of audience (i.e. Custom)
  • Data Source: Where the data is coming from (i.e. CRM file, DMP, LiveConnect, etc.)
  • Size: This is the total number of IDs we were able to process (note this is not match count, which is the number of IDs seen in an exchange in the past 30 days).
  • Active Destinations: These are the destinations where your audiences have been sent. Audiences are automatically sent to LiveIntent's email buying platform, but will need to be actively delivered to other destinations.
  • Created On: The date and time when the audience was created.
  • Account: The account associated with the audience.

 

 

Creating audiences  

Navigate to the yellow “Create Audience” button on the top right corner of the screen. Choose whether you would like to create a Custom or Dynamic Audience.

 

Creating Custom Audiences

Make sure your audience file follows the formatting best practices outlined in the article, Setting Up a Campaign with Custom Audiences.

1. Click “Create Audience” and select “Custom Audience” in the dropdown. You’ll be taken to another screen.

2. In the next window, select the account and name your audience.

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3. Select the identifier type: email, IDFA (iOS IDs), or AAID (Android IDs).

4. Then you can drop or browse for your file. Click “Create Audience” when you’re done. 

You will see a progress window on the bottom right corner of your screen. An email will be sent to you when the audience has finished uploading.

5. For managed service, please notify your account team that the audience has been created so that they can begin targeting the audience.

 

 

Creating Dynamic Audiences

1. Click “Create Audience” and select “Dynamic Audience” in the dropdown. You’ll be taken to another screen.

2. Select the account and name your audience.

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3. Enter the domain from which you’d like to build the audience. You may select more than one domain.

4. Select the source: web, app, or both.

Please make sure you have LiveConnect implemented on your website and through your SDK integration, if applicable. Follow the instructions here for more information.

5. Choose the lifetime for your segment. This ensures that you are targeting users who have performed the action you want to track within the desired timeframe. You can select a lifetime of up to three years (though we wouldn’t recommend it).

6. Start choosing the rule combinations to build your audience. You can target audiences who’ve visited a specific URL, and/or have performed an action tracked by an event pixel.

For example, if you would like to target an audience of people who have visited a product page or have added an item to their cart, you would select “URL contains [desired product page]”, select “Include People”, then select “Event” and enter the “addtocart” keyword. 

Check out the Dynamic Audiences page to learn more about common use cases for Dynamic Audiences and how to build them in Audience Manager.

 

 

Creating Lookalike Audiences

Before creating a Lookalike Audience, you need to onboard a seed audience to Audience Manager.

 

Once your seed audience is in Audience Manager, you are ready to create a Lookalike Audience.

  1. Click “Create Audience” and select “Lookalike Audience” in the dropdown. You’ll be taken to another screen.
  2. Select the account and the seed audience from the dropdown. For the seed audience, you can select any audience that was previously created in Audience Manager. As a best practice, we recommend using a seed audience with at least 100,000 members.
  3. In the next section, you will be able to choose how many Lookalike Audiences you’d like to build. It’s helpful to build more than one audience if you’d like to test performance between two different-sized audiences.
  4. Make sure to name your audiences.
  5. Then select the range for each audience. Using the slider scale, you can determine if you’d like to build an audience that is most similar to your seed audience, but with lower reach, or if you’d like to build an audience that has more reach, but is least similar to your seed audience. When you adjust the slider, the estimated reach on the right side of the screen will update. Click “Create Audience” when you’re done.
  6. It will take roughly 12-24 hours for a Lookalike Audience to fully populate and be eligible for targeting.

 

Managing audiences  

When you click on an audience, a side panel will appear on the right side of the screen to show more details about the audience.

In this view, the first thing you will see is a graph depicting the audience size over the past 30 days. 

  • The green line represents the total number of email hashes that have been processed.
  • The blue line represents the number of email hashes that have been matched in the past 30 days. 
  • You can use the Source dropdown to see match rate across LiveIntent’s email exchange or to see match rate with our web partners, Index and Prebid.
  • After scrolling past the graph, you will then see the file history of this audience, which is a record of the IDs that have been added/removed from the audience, as well as their status and timestamp.
  • Lastly, on this page you will see the status of deliveries for this audience, the timestamp for when the file was sent to that destination, as well as when it was officially delivered.

 

Editing audiences  

In this side panel, you will also be able to edit audiences.

 

Click on the edit button on the top right of the panel to open the audience details.

 

Editing Custom Audiences

You'll be taken to the edit form where you can edit the name, add/remove individual MAIDs or emails to your audience, or replace the audience file entirely.

 

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Editing Dynamic Audiences

A modal will appear where you can view the rules currently in place, and make adjustments as you see fit.

 

 

Editing Lookalike Audiences 

At this time, you are not able to edit a Lookalike Audience. Please create a new audience instead.

Delivering audiences  

All audiences will be available immediately for targeting in LiveIntent's email exchange.

If you are sending your audiences to a web partner, through Index or PreBid header wrappers, please reach out to your LiveIntent team who will be able to set this up for you. Note that audiences delivered to web SSPs may take up to 24-48 hours to be ready for targeting. 

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