Dynamic Audiences are a great way to reach people who've shown an interest in your business and automatically retarget web or app visitors with relevant and timely marketing messages. You can build dynamic audiences with events, page views, or a combination of the two.
Benefits of Dynamic Audiences
Dynamic Audiences allow you to re-engage web/app visitors using the hashed email address and without relying on 3rd-party cookies.
Want to know more about the email hash? Check out Defining the Email Hash
Create interest-driven audiences based on the content they’re browsing on your site/app.
Using LiveConnect, you can automatically create an audience of website visitors that have browsed pages within a particular section of your website, or have clicked on certain events. You can also create an audience of app visitors by configuring LiveConnect with your mobile SDK.
- For example, take a furniture advertiser. A user browsing pages for sectionals will be added to a dynamic website audience, Sectionals Page View. Re-market to that audience with ads for an upcoming furniture clearance sale or the launch of a new line of living room seating options.
Create intent-driven audiences based on specific engagements, but have not converted.
Using LiveConnect, you can automatically create an audience of web/app visitors who have saved a product to their wishlist or cart but did not complete the purchase.
- For example, if the furniture intender added a sectional to their cart, but have not checked out, you can re-target that audience with a “Forget something?” ad, encouraging them to come back to your site and buy the product.
- If a user clicked on a sign-up page but didn't finish filling out the form, you can re-target that audience with an ad to finish the sign-up process.
Set up an always-on lead-nurturing campaign
Using LiveConnect, you can automatically create an audience of web/app visitors who read a blog post, whitepaper, or case study on your website. Target that audience with an invitation to further engage with your brand via a webinar, event, or product offer. This is ideal for longer purchase cycles.
How to Build Dynamic Audiences
In order to build Dynamic Audiences, you must first install LiveConnect on your website or app. See resources below:
Once LiveConnect is installed on your website or app, audiences will start building for general page visitors. Work with your LiveIntent team to make sure you are tagging specific events you would like to track.