Lotame Integration

With LiveIntent's integration with Lotame, you can easily sync your audiences to LiveIntent’s platform. Below is a guide that outlines the steps you must take to set up LiveIntent as a Destination in Lotame's DMP.

  1. Ask your Lotame representative for your unique identifier.
  2. Pass this ID to your Liveintent representative so that they can map it into your LiveIntent account.
  3. Once LiveIntent has confirmed your Lotame ID is mapped into your LiveIntent account, you can login to Lotame and select the audiences that you want to send to LiveIntent.
  4. Notify LiveIntent when the segments are pushed and share the segment IDs and the total size of each segment with LiveIntent.
  5. LiveIntent will confirm when we’ve received the segments.
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