With LiveIntent's integration with Lotame, you can easily sync your audiences to LiveIntent’s platform. Below is a guide that outlines the steps you must take to set up LiveIntent as a Destination in Lotame's DMP.
- Ask your Lotame representative for your unique identifier.
- Pass this ID to your Liveintent representative so that they can map it into your LiveIntent account.
- Once LiveIntent has confirmed your Lotame ID is mapped into your LiveIntent account, you can login to Lotame and select the audiences that you want to send to LiveIntent.
- Notify LiveIntent when the segments are pushed and share the segment IDs and the total size of each segment with LiveIntent.
- LiveIntent will confirm when we’ve received the segments.