Resources & Best Practices

Resources

• Defining the Email Hash

LiveIntent Policies

• Content Policy

Advertising Best Practices

• Best Practices: Buying through a Third-Party DSP
• How to Set Your Performance Goal
• Learning Mode
• Buying through MediaMath: Best Practices
• Creative Best Practices
• Landing Page Best Practices

LiveIntent APIs

• Audience API
• Programmatic Bidding API
• Connecting to LiveIntent's Reporting API

My Account

• Changing Account Information
• Billing FAQ

Privacy and Compliance

• LiveIntent Privacy Management API
• LiveIntent and the California Consumer Privacy Act ("CCPA")
• Passing the U.S. Privacy String via LiveTag
• LiveIntent Partners & Subprocessors
• LiveIntent and the GDPR

Publisher Best Practices

• Click-URL Macros and Accepted Characters
• Ads.txt & App-ads.txt
• LiveConnect (for Publishers): Frequently Asked Questions (FAQ)

LiveConnect Implementation

• How to Generate a LiveConnect Tag And Event Tags
• LiveConnect (for Marketers): Frequently Asked Questions (FAQ)
• LiveConnect Event Tags
• LiveConnect: Step-By-Step Implementation Guide
• Shopify LiveConnect Implementation