This guide walks you through how to configure LiveIntent in your Singular account for real-time postbacks (aka callbacks) to let LiveIntent know about installs and other events. 

1. In the Singular web app, go to ‘Attribution’, then ‘Partner Configuration’. Start typing LiveIntent in the ‘Search Partners’ text box and select it from the list.

2. In the ‘Configuration’ window that opens, select the ‘App’ for which you want to configure LiveIntent settings/postbacks, and then select the ‘App Site’ (platform version). You configure partners separately per app site.

3. The ‘App-Specific Configuration’ section lets you choose which conversion postbacks (callbacks) you want to send to LiveIntent about this app. Note that Singular always sends postbacks about installs.

• Enable Re-engagement Postbacks: Check this box to allow Singular to send postbacks to LiveIntent about re-engagements.
• Include View-Through Attributions: Check this box to allow Singular to send LiveIntent postbacks about conversions stemming from view-through ads (impressions). If you don’t check this box, Singular will only send postbacks for click-through attributions.
• Send Postbacks to Network on All Installs: Check this box to have Singular send LiveIntent postbacks on any app installed for this app, regardless of whether they were attributed to LiveIntent or not.

4. If you are sending postbacks about conversions to LiveIntent, you can choose whether to also send us postbacks about in-app events. In-app events can include any events that you have defined and implemented in the SDK, as well as the predefined events offered by Singular (sessions and revenue events).

5. Under ‘Send in-app events to LiveIntent’, you have the following options:

• Off: Don’t send any postbacks to LiveIntent about in-app events.
• All: Send LIveIntent postbacks about all events that users trigger in your app, whether the events are attributed to this partner or not.
• Only if install was attributed to LiveIntent: Send event postbacks when the respective install was attributed to LiveIntent.

6. If you choose to send event postbacks to LiveIntent, you have to specify which events to send postbacks. Add each event to the list as follows:

• In-app (SDK) event name: The name of the event as it is sent from your app through the Singular SDK integration.
• Event Name: The event name of ID as recognized by LiveIntent, if you do not know your event names, please ask your LiveIntent representative.
• Send Revenue: For in-app purchases and other revenue events, check this box to include the revenue amount in the postback.