Overview

The Creative Compliance Dashboard (CCD) is a tool designed to ensure that all advertisements comply with LiveIntent’s Content Policy. It streamlines the creative review process by enabling thorough compliance checks on all uploaded creatives. Advertisers receive timely notifications if their creatives are non-compliant, along with detailed reasons for rejection. This allows them to quickly address the issues and upload a revised, compliant creative. The CCD aims to provide transparency and maintain high-quality ad content across the LiveIntent platform.

How the Creative Compliance Dashboard works

1. Creative Upload and Review Process

Advertisers upload their creative assets to the LiveIntent platform. Within 1-2 business days, LiveIntent’s Legal Team reviews the creatives. Compliant creatives will continue to run without interruption, while non-compliant creatives will be marked for rejection.

2. Rejection and Notification

If a creative is found to be non-compliant, our legal team will select the appropriate reason(s) for rejection. Advertisers will receive an automated email notification detailing these reasons, helping them understand what adjustments are necessary for compliance.

Example

Common Rejection Reasons

Ads may be rejected for various reasons, including:

• No Branding: Ads must clearly display branding to comply with our standards.
• Violation of Federal Trade Commission (FTC) Guidelines or Other Applicable Laws: Creatives must adhere to all relevant advertising laws and regulations.
• Unsubstantiated Claims: Ads making claims must provide verifiable evidence to support them.
• Disturbing Imagery: Content that includes graphic or disturbing images that may not be suitable for all audiences.

Benefits of the Creative Compliance Dashboard

For Advertisers:
The CCD provides clear reasons for ad rejection, offering transparency and enabling advertisers to address compliance issues swiftly. 

For Publishers:
The CCD ensures that only compliant ads are shown, protecting content integrity and brand reputation while fostering audience trust.

Support

For any further inquiries about the Creative Compliance Dashboard or the rejection process, please reach out to your dedicated account manager or contact our support team. We are here to help you understand our compliance standards and ensure your creatives meet all necessary guidelines.