The Line Item Overview is your one-stop shop for your email campaign monitoring needs. You can review campaign pacing and trafficking details for all of your line items and creatives, inclusive of both direct-sold and house campaign efforts.

The following article will guide you through the Line Item Overview and its capabilities.

Getting Started

This overview is available to publisher clients. If you’re a first-time user, please reach out to your LiveIntent account team to request access to the overview for your account.

To start using the dashboard, go to ‘Campaign Manager’ in the LiveIntent platform. On the left-hand side menu, click the ‘Line Items’ option to navigate to the dashboard.

 

You can also visit https://portal.liveintent.com/line-items and enter your login details.

Once in the Line Item Overview, you can get a quick overview of your line items’ basic setup and delivery details with a default window of the next thirty days. There is also an option to review a lookback window of the last thirty days.

You can refine the scope of line items appearing in the overview by using the following options within the line item table.

• Search for a line item, campaign, or advertiser
• Date selection
• Filtering options

You have the option to download your view after making your date and filter selections.

The dashboard view will automatically save each time you make changes to the settings (such as column/filter selection, order, and widths). You can bookmark your preferred view in order to easily refer back to it. 

Search for a line item, campaign, or advertiser

If you’re looking for a specific line item, campaign, or advertiser, enter the line item name (or ID), the advertiser name (or ID), or the campaign name in the free form search bar at the top of left of the table.

Select a date range

You can refine your view to include past, present and future line items by setting a date range.

To set a date range, click the ‘Calendar’ button labeled ‘Next 30 Days.’ Here you can select a specific date or choose from the following preset options: ‘Last 7 Days’, ‘Last 30 Days’, ‘Last 60 Days’, ‘Last Month,’ ‘This Month’, ‘Next Month,’ or a ‘Custom’ range.

Please note: All performance and delivery data reflects LiveIntent’s log activity. If the line item end date is flighted for a future date, all data will reflect from the selected start date up until yesterday’s date.

 

Apply filters

You can apply filters to the line item table to further drill down your view. Multiple filters can be applied at once. Below you will find a list of the filters available.

• Note: Adjusted Metrics are toggled ‘ON’ by default on the right-hand side of the screen. These metrics include Pacing (a), Impressions (a), and CTR (a). If you want to view non-adjusted metrics, you can toggle this ‘OFF.’  

Budget 

Show the budget amount (currency or impressions).

Clicks
Shows the number of clicks for the line item.

Goal

Shows the line item’s goal, either CPM, CPC, CPA.

Impressions (a)

Shows the number of delivered impressions for the line item that has been adjusted for Apple MPP.

Status
Select the campaign status.

• Ready – Line item is active but has not reached the start date
• Delivering – Line item is active and is delivering
• Not Delivering – Line item is active but not delivering
• Not Ready – Line item still requires setup
• Paused – Line item is set as ‘paused’
• Completed – Line item has run to completion and is no longer active
• Archived – Line item has been archived
• Inactive – Line item is set ‘inactive’

Type
Select the type of campaign.

• Direct Sold – Advertising partner campaigns, trafficked by publishers, that are guaranteed (aka sponsorship) or have branding or performance goals.
  
  • Direct Sold | Guaranteed
  • Direct Sold Branding | Impressions
  • Direct Sold Branding | Clicks
  • Direct Sold Branding | Conversions
  • Direct Sold Performance | Maximize Reach
  • Direct Sold Performance | Maximize Clicks
  • Direct Sold Performance | Maximize Conversions
• House – Publisher marketing campaigns run in owned and operated newsletters that have branding or performance goals.
  • House Branding | Impressions
  • House Branding | Clicks
  • House Branding | Conversions
  • House Performance | Maximize Reach
  • House Performance | Maximize Clicks
  • House Performance | Maximize Conversions

Created By
Shows which user created the line item. The column is sortable alphabetically, and you can filter by specific user.

Priority Level
Shows the priority level for guaranteed direct-sold campaigns. The column can be sorted in ascending/descending order, and you can filter for specific priorities.

• Note: For all other campaigns, the priority level will appear as ‘N/A’

 

Call Outs

Select the line item call out.
*Call outs are designed to help you identify which line items are performing as expected and those that need adjustment.

• Looking Good – Line item has no errors
• Under Pacing – Line item is under pacing (< 90%)
• Ending in 7 days – Line Items ending in the next 7 days
• Starting in 7 days – Line Items starting in the next 7 days
• Missing Creative – Line item is missing creatives
• Missing Ad Slot – Line item is not linked to an ad slot

 

Customizing Columns

You can also arrange your dashboard view to your liking by moving or hiding the line item table columns to your desired order. The ‘Line Item’ column (the first column) is the only column that cannot be customized. Below is a list of columns available.

Line Item Name
Includes the name and ID for the line item.
*This column cannot be moved

Advertiser
Includes the name and ID for the Advertiser.

Campaign
Includes the name and ID for the campaign the line item falls under. 

Created By
Shows which user created the line item.

Status
Shows the line item status.

• Ready
• Delivering
• Not Delivering
• Not Ready
• Paused
• Completed
• Archived
• Inactive

Priority Level
Shows the priority level for guaranteed direct-sold campaigns.

Start Date
Shows the line item start date.

End Date
Shows the line item end date.

Budget
Shows the budget amount (currency or impressions).

Impressions (a)
Shows the number of delivered impressions for the line item adjusted for Apple MPP. 

Pacing (a)
Shows how the line item is pacing to budget (either impressions or spend) adjusted for Apple MPP.

CTR (a)
Shows the click-through-rate for the line item (Clicks/Impressions as a %) adjusted for Apple MPP. 

Ad Slots
Shows the ad slots linked to the line item.

Clicks
Shows the number of clicks for the line item.

Packages
Shows the packages linked to the line item.

• By clicking on the number in the ‘Packages’ column, a pop-up menu will appear that shows you the package(s) linked to that line item.
• Next to the package name, you will see an arrow icon. By clicking on the icon you will be directed to the package in the LiveIntent platform.
  

Creatives
Shows the creatives linked to the line item.

• By clicking on the number in the ‘Creatives’ column, a pop-up menu will appear that shows each creative that is linked to that line item.
• In this view, you will be able to view the creative(s) in the LiveIntent platform by clicking on the arrow icon in the ‘Name’ column. You can also view the click URL by clicking on the arrow icon in the ‘Click URL’ column; and you also have the option to view a larger version of the creative by clicking on the thumbnail image.

Type
Shows the type of line item. The different line item types are:

• Direct Sold Guaranteed
• Direct Sold Branding | Impressions
• Direct Sold Branding | Clicks
• Direct Sold Branding | Conversions
• Direct Sold Performance | Maximize Reach
• Direct Sold Performance | Maximize Clicks
• Direct Sold Performance | Maximize Conversions
• House Branding | Impressions
• House Branding | Clicks
• House Branding | Conversions
• House Performance | Maximize Reach
• House Performance | Maximize Clicks
• House Performance | Maximize Conversions

Goal
Shows the line item’s goal, either CPM, CPC, CPA.

Is coordinated?

This column indicates if a line item is enabled for Coordinated Sponsorship.

• Green check mark: The line item is enabled. 
• Red line: The line item is not enabled. 

 

 

If you have any additional questions about the Line Item Overview, please reach out to your LiveIntent Team.