ESP Event Configuration Instructions: Sailthru
These instructions will help email senders configure their ESPs to share data with LiveIntent. Configuring event data sharing with LiveIntent improves the accuracy and scale of several Monetization, Intelligence, and Addressability products. Different configuration options are available depending on the ESP you use. If you have any questions about how ESP event configurations help your specific use cases, please contact your account team.
This page is dedicated to instructions specifically through the Sailthru ESP.
LiveConnect Email Extension
*Note: Placing a LiveConnect tag on your website is a prerequisite to configuring the LiveConnect Email Extension. If you need to add your LiveConnect tag please follow the website implementation instructions or reach out to your LiveIntent Account Team.
What is the LiveConnect Email Extension?
The LiveConnect Email Extension is simply an additional URL parameter LiveIntent recommends that email senders add to all URLs within their newsletter to maximize newsletter monetization and improve the identity resolution of their site visitors. For more information, follow this link.
Getting started: account permissions
You will need a Sailthru account with Event Streaming enabled. You can verify if you have Event Streaming by going to Settings > Setup > Integrations and checking if you can click on “Configure Integration” for the “Event Stream” integration. If you do not have access to these menu options, or cannot click on “Configure Integration,” then please contact your Sailthru account representative to enable the Event Stream feature for your account. More information on the Sailthru Event Stream can be found on Marigold Sailthru’s help page.
Full instructions
1. Select Messaging and navigate to the Campaigns page.
2. Create a New Campaign or Clone an existing campaign.
3. In the new campaign, navigate to the Design tab on the left side (if you are building a campaign from a template, follow the same steps in the template first and make sure you select “Dynamic” mode when you choose the template)
4. Select Advanced.
5. Select Link Setup.
6. Make sure Use Link Tracking is toggled to Yes.
7. In the text box at the bottom, add lctg={profile.id}. This will append lctg= and a value to all the links in your email when sent, but will not be present in your HTML view.
8. Update the SafeRTB tag to include the parameter, &lctg={profile.id}
9. Update the LiveTag images to include the parameter, &lctg={profile.id}.
The SafeRTB and LiveTag Image tags will look like this (with the bold text being the appended parameter):
https://sli.domain.com/imp?s={ad_slot}&li={LIST_ID}&e={email}&p={placement_id} &lctg={profile.id}
10. The LiveConnect tag publisher script on your site will then need to be updated (or placed if not already in use).
11. From the top menu selection, select Settings/Setup/Integrations.
12. You will see a list of possible integrations. Click on Configure Integration for Integration “Event Stream.”
13. In the Sailthru CONNECT screen, paste s3://sailthru-privacy-partner-liveintent-com/esp-events in the S3 Bucket input field and click on the SAVE SETTINGS button.
14. Send a test email to [email protected].
15. Notify your LiveIntent Account Manager to:
- Confirm that the configuration is completed.
- Confirm that you sent a test email.
- Share your client ID in Sailthru. This can be obtained from the top right corner by clicking on your profile, such as the picture below showing client id 2731 for LiveIntent’s Sailthru account.