LiveIntent Reporting Guide

Using LiveIntent’s reporting, advertisers and publishers alike can gain deeper insights into their performance. From creatives to geo-targeting, our metrics can help companies gain a better understanding of how their money is being spent or earned.

Below, you will find step-by-step instructions that outline how to take advantage of our reporting interface.

Accessing Reporting 

  1. Log into the LiveIntent Platform (https://platform.liveintent.com/
  2. Click on the "Reporting" tab on the navigation pane

 ReportingToolBar.png

 

Generating a New Report

To generate a report after going to the reporting tab, click “Create New Report” in the top right corner of the page.

ReportingImage.png

 

Under the reporting tab on the navigation bar, you will have the choice of creating a campaign manager or an inventory manager report. 

Reporting_PubandAdvertiser.png

 

Campaign Manager Report

Enter in the basic details for your campaign manager report. 

  1. Name the report
  2. Choose Custom report
  3. Add your advertisers

Create_Report_-_LiveIntent_Platform.png

 

What do you want in the report?

When customizing a report, date range, time granularity, splits, filters, and metrics can all vary depending on preference. 

  • Query Range: Select the duration for your report from the dropdown. You can choose a (1) dynamic date range that updates dynamically based on today's date (like Week to Date, Month to Date, Quarter to Date, Year to Date, Past 30 Days, and more); or an (2) absolute date range that will be a fixed period defined by a Start and End Date
  • Time Granularity: Select if you’d like reporting breakdown by day, week, month, or all 
  • Splits: These determine how the data in your report will be broken down. Column placement will be based on the displayed order of the splits you've selected from left to right.
  • Inexact Splits: These data fields are directional, meaning they use sample data and therefore are probabilistic. Whereas exact splits can be determined with certainty, inexact splits must rely on sample data to extrapolate these fields. In your report, you may find data associated with an “empty value” – this is data that cannot be tied back to a specific split.
  • Attribution Settings: Select the attribution window you would like applied to your metrics. The attribution window in the Campaign Manager report should match the PCC and PVC windows that were set up in your conversion trackers.

Create_Report_-_LiveIntent_Platform.png

  • Filters (optional):  Choose and narrow the options that you’d like to see in your final report. Please note that age and gender are inexact splits.

Create_Report_-_LiveIntent_Platform.png

  • Metrics: Here you can select or unselect the metrics you'd like to report on for each of your split combinations.

Create_Report_-_LiveIntent_Platform.png

 

Inventory Manager Report

Enter in the basic details for your inventory manager report. 

  1. Name the report
  2. Add your publishers
  3. Choose to filter the report by inventory template or section, as well as by advertisers (optional).

Create_Report_-_LiveIntent_Platform.png

What do you want in the report?

When customizing a report, date range, time granularity, splits, filters, and metrics can all vary depending on preference. 

  • Report Type: Choose to generate a custom, Native, or Key Value Pair report
  • Query Range: Select the duration for your report from the dropdown. 
  • Time Granularity: Select if you’d like reporting breakdown by day, week, month, or all 
  • Splits: Select your preferred splits.
  • Inexact Splits: Select your preferred inexact splits (optional).
  • Filters: Choose other filters, such as demand type, mail type, etc. (optional). 

Create_Report_-_LiveIntent_Platform.png

Valid Splits

Advertiser Publisher

Exact data

  • Advertiser ID
  • Advertiser Name
  • Budget Type
  • Campaign ID
  • Campaign Name
  • Campaign Budget
  • Campaign Start Date
  • Campaign End Date
  • Campaign Bid Amount
  • Creative ID
  • Creative Name
  • Creative Size
  • Creative URL
  • Click-Through URL
  • Demand Type
  • Guaranteed
  • Line Item ID
  • Line Item Name
  • Line Item Start Date
  • Line Item End Date
  • Line Item Bid Amount
  • Line Item Budget
  • Pacing
  • Publisher ID
  • Status

Exact data

  • Advertiser ID
  • Advertiser Name
  • Budget Type
  • Demand Type
  • Mail Type
  • Creative ID
  • Creative Name
  • Publisher ID
  • Publisher Name
  • Template ID
  • Template Name
  • Section ID
  • Section Name
  • Campaign ID
  • Campaign Name
  • Campaign Start Date
  • Campaign End Date
  • Campaign Bid Amount
  • Campaign Budget
  • Line Item Start Date
  • Line Item End Date
  • Line Item Bid Amount
  • Line Item Budget
  • Line Item ID
  • Line Item Name
  • Creative ID
  • Creative Name
  • Creative Size
  • Creative URL
  • Click-Through URL
  • Bidder ID
  • Bidder Seat
  • Bidder Campaign ID
  • Deal ID
  • Status
  • Pacing
  • Guaranteed

Inexact splits (estimated values based on sampled data)

  • Age
  • Gender
  • Device Type
  • Metro (DMA)
  • Country
  • Region
  • OS
  • Browser
 

Inexact splits (estimated values based on sampled data)

  • Advertiser Domain
  • Age
  • Browser
  • Country
  • Device Type
  • Device Maker
  • Email Domain
  • Gender
  • ISP
  • Metro
  • List
  • OS
  • Placement ID
  • Region

 Valid Metrics

Advertiser Publisher
  • Impressions
  • Clicks
  • PCC (post-click conversions)
  • Advertiser Spend
  • PVC (post-view conversions)*
  • User Purchase Amount (PCC)
  • Intermediate PCC User Purchase Amount*
  • Intermediate PVC User Purchase Amount*
  • User Purchase Amount (PVC)*
  • Intermediate PCC*
  • Intermediate PVC*
  • Intermediate eCPA*
  • Total Intermediate UPA*
  • Booked CPM
  • Gross eCPM
  • CTR
  • CCR
  • eCPA*
  • eCPC
  • ROAS*
  • Intermediate ROAS*
  • Total Conversions*
  • Conversion Rate*
  • Total User Purchase Amount*
  • Publisher Revenue
  • SSP Fee
  • Programmatic Fee
  • Impressions
  • First Impressions
  • Clicks
  • PCC 
  • PVC
  • Reopens
  • User Purchase Amount
  • Conversions
  • Post View Conversions
  • CTR
  • CCR
  • Net eCPM
  • eCPC
  • eCPA
  • Fill Rate

*Reporting metrics will be populated based on the attribution settings selected.

 

Scheduling your report 

Click “Add A Schedule,” and Confirm your delivery frequency (Daily, Weekly Monthly), Start and end times for the delivery duration, and delivery time (Morning, Afternoon, Evening).  

TIP! Have team members who should also receive a report? Just add them by clicking “Add More Recipients”. 

PLEASE NOTE: To schedule a report, it must have at least one recipient. That one recipient does not have to be the user creating the report, however. 

SchedulingYourReport.png

 

Receiving Your Report

Your scheduled reports will be sent via email. You will receive a separate email for each report that you generate. The report will be sent with a hyperlink that allows you to download the report as a .zip file.

 

Have more questions? Submit a request