Knowledge Base

Setting up your CNAME

What is a CNAME?

A Canonical Name, or CNAME record, is a type of Domain Name System (DNS) record that maps an alias name to a true canonical domain name. LiveIntent uses this alias as the tag domain. 

Your system administrator, or whoever has set up your domain name, can help create a CNAME record. 

What are the benefits of using a CNAME?

A CNAME improves the user experience as your links will appear to be coming from your domain, and allows filters to email inboxes to see and recognize content that's authentic to the publisher. 

 How does it work?

  1. Send us the subdomain that you'd like to use as your CNAME record
  2. Using the subdomain, we'll pass over a Host Name 
  3. In your Domain Name System (DNS), point the subdomain to the Host Name we've provided 
  4. We'll confirm that the CNAME alias name is successfully redirecting to the destination. 

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