1. Knowledge Base
  2. Monetization Solutions
  3. Trafficking your Inventory

Third-party ad tag modification instructions

While creating campaigns on the LiveIntent Platform, you may use third-party ad tags and brand safety tags. The content below provides modification instructions, respective to the ad server you’re using. For a list of supported Third-Party tags, please refer to this article.

  • DoubleClick Campaign Manager (DCM)
  • Atlas
  • Sizmek
  • Mediaplex/Conversant
  • CAKE
  • Flashtalking
  • Adform
  • DoubleVerify 
  • Integral Ad Science (IAS)

Javascript is not supported in the email environment (HTML), therefore, all supported ad servers are using NOSCRIPT tags. If you have tags that are not listed below, please let us know in order to test. 

 

Please note: Third-party ad tags have to be formatted according to the instructions in order to be compatible with the Liveintent Platform.

 

Ad Specifications 

All LiveIntent served ads must be in one of the following formats:
  • .jpg
  • .png
  • .gif or animated .gif
Recommended ad sizes:
  • 300x250
  • 970x250
  • 970x550
  • 728x90
  • 160x600
  • 300x600
As a best practice, LiveIntent prefers to host the image and implement third-party tracking tags within our user interface. For each placement, LiveIntent will need: 
  • The image file
  • A click tracker
  • A 1x1 impression pixel
If you prefer to host the image:
  • LiveIntent will use the standard tags

 

Please Note: All third party hosted tags can result in a high impression or click discrepancy. As a result, it's recommended that LiveIntent host the image and implement third-party tracking tags within our UI.

 

DoubleClick Campaign Manager (DCM)

DCM: LiveIntent Hosts Image

Click URL:
http://ad.doubleclick.net/ddm/clk/283739130;110426157;y
Impression Tracker:
<IMG SRC="https://ad.doubleclick.net/ddm/ad/N8278.291604.LIVEINTENTINC/B8837745.119855886;sz=1x1;ord=[timestamp]?" BORDER=0 WIDTH=1 HEIGHT=1 ALT="Advertisement">
Directions: 
    1. Upload images
    2. Copy and paste the Click Tracker into the “Click URL” field in LiveIntent's UI
    3. Replace [timestamp] with ${DECISION_ID} for the 1x1 impression tracker and paste into the “Tracking Pixel 1” field in LiveIntent’s UI
Notes:
  • DECISION_ID is case sensitive
  • The click URL is actually a click tag and does not require additional modifications.
  • Make sure to keep question mark located after the DecisionId modification within the tag. Removing the question mark will result in reporting discrepancies.
Modified Version Example:

Click URL (Click Tag):

http://ad.doubleclick.net/ddm/clk/283739130;110426157;y

Impression Tracker:

https://ad.doubleclick.net/ddm/ad/N8278.291604.LIVEINTENTINC/B8837745.119855886;sz=1x1;ord=${DECISION_ID}?

  

Atlas 

Atlas: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

https://ad.atdmt.com/c/go;p=11267200886972;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=
Impression Tracker:

https://ad.atdmt.com/i/img;p=11267200886972;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=
Directions: 
    1. Upload images
    2. Add ${DECISION_ID} after "cache="
  1. Input the modified Click URL into the “Click URL” field in LIVEINTENT’S UI & the 1x1 impression tracker into the “Tracking Pixel 1” field in LIVEINTENT’S UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

https://ad.atdmt.com/c/go;p=11267200886972;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=${DECISION_ID}


Impression Tracker:

https://ad.atdmt.com/i/img;p=11267200886972;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=${DECISION_ID}

 

Atlas: Standard Tags

Click URL:

<A HREF=http://click.atdmt.com/YOU/go/abcedjap05234you/direct/01/ target=”_blank”>
IMG SRC:

<IMG border=”0” src=”http://view.atdmt.com/YOU/view/abcedjap05234you/direct/01/>
Directions: 
    1. Add ${DECISION_ID} to the end of both URLs
  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://click.atdmt.com/YOU/go/abcedjap05234you/direct/01/${DECISION_ID}

IMG SRC:

http://view.atdmt.com/YOU/view/abcedjap05234you/direct/01/${DECISION_ID}

 

Sizmek

Sizmek: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=13369384&PluID=0
Impression Tracker:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=13369384&PluID=0&ord=[timestamp]&rtu=-1
Directions: 
      1. Upload images
      2. CLICK URL: Add &ord=${DECISION_ID} after value in PluID=
      3. IMPRESSION TRACKER: Replace [timestamp] with ${DECISION_ID}
  1. Input the modified Click URL into the “Click URL” field in LiveIntent's UI & the 1x1 impression tracker into the “Tracking Pixel 1” field in LiveIntent's UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=13369384&PluID=0&ord=${DECISION_ID}

Impression Tracker:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=13369384&PluID=0&ord=${DECISION_ID}&rtu=-1

 

Sizmek: Standard Tags

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=13304997&Page=&PluID=0&Pos=1980005789
IMG SRC:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=13304997&Page=&PluID=0&Pos=1980005789
Directions: 
    1. Add &ord=${DECISION_ID} after value in "&Pos="
  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=13304997&Page=&PluID=0&Pos=1980005789&ord=${DECISION_ID}

IMG SRC:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=13304997&Page=&PluID=0&Pos=1980005789&ord=${DECISION_ID}

 

Mediaplex/Conversant

Mediaplex/Conversant: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

http://adfarm.mediaplex.com/ad/ck/12309-201760-43745-125?mpt=[CACHEBUSTER]
Impression Tracker:

http://adfarm.mediaplex.com/ad/tr/23979-184161-13108-1266?mpt=[CACHEBUSTER]
Directions: 
    1. Upload images
    2. Replace [CACHEBUSTER] with ${DECISION_ID}
    3. Add mpcs=bypass after the ‘?” and before the “mpt” field.
  1. Input the modified Click URL into the “Click URL” field in LIVEINTENT’S UI & the 1x1 impression tracker into the “Tracking Pixel 1” field in LIVEINTENT’S UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://adfarm.mediaplex.com/ad/ck/12309-201760-43745-125?mpt=${DECISION_ID}

Impression Tracker:

http://adfarm.mediaplex.com/ad/tr/23979-184161-13108-1266?mpcs=bypass&mpt=${DECISION_ID}

 

Mediaplex/Conversant: Standard Tags

Click URL:

<A HREF=http://http:altfarm.mediaplex.com/ad/nc/20692-127343-43745.3?mpt=[CACHEBUSTER]”>
IMG SRC:

<IMG SRC=http://altfarm.medaplex.com/ad/nb/20692-127343-43745-3?mpt=[CACHEBUSTER] ALT=”Click Here” border=”0”>
Directions: 
    1. Replace [CACHEBUSTER] with ${DECISION_ID}
  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://http:altfarm.mediaplex.com/ad/nc/20692-127343-43745.3?mpt=${DECISION_ID}

IMG SRC:

http://altfarm.medaplex.com/ad/nb/20692-127343-43745-3?mpt=${DECISION_ID}


CAKE

Click URL:

http://ck.lendingtree.com/?a=87&c=305&p=f&s1=
Directions: Append with ev or [=s=]
Modified Version Example: 

Click URL:

http://ck.lendingtree.com/?a=87&c=305&p=f&s1=ev.[=s=]

  

Flashtalking 

Flashtalking: LiveIntent Hosts Image

(This is the preferred method)

Click URL:

http://servedby.flashtalking.com/click/4/49204;1238813;50126;211;0/?url=http://uwm.edu/onlineinfo/?utm_source=liveintent_ad_display&utm_medium=banner&utm_campaign=summer-campaign
Impression Tracker:

http://servedby.flashtalking.com/imp/4/49204;1238813;201;pixel;LiveIntent;LiveIntentCRMRetargetingUWMAlumniList300x250/?cachebuster=[CACHEBUSTER]
Directions: 
    1. Upload images
    2. Copy and paste the Click Tracker into the “Click URL” field in LiveIntent's UI
    3. Replace [CACHEBUSTER] with ${DECISION_ID} for the 1x1 impression tracker and paste into the “Tracking Pixel 1” field in LiveIntent's UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://servedby.flashtalking.com/click/4/49204;1238813;50126;211;0/?url=http://uwm.edu/onlineinfo/?utm_source=liveintent_ad_display&utm_medium=banner&utm_campaign=summer-campaign

Impression Tracker:

http://servedby.flashtalking.com/imp/4/49204;1238813;201;pixel;LiveIntent;LiveIntentCRMRetargetingUWMAlumniList300x250/?cachebuster=${DECISION_ID}

 

Flashtalking: Standard Tags

Click URL:

http://servedby.flashtalking.com/click/8/51728;1342907;0;209;0/?ft_width=300&ft_height=250&url=7261419
IMG SRC:

http://servedby.flashtalking.com/imp/8/51728;1342907;205;gif;LiveIntent;LiveIntentNewsletters300x250/?
Directions: 
  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • No modifications necessary
Modified Version Example:

Click URL:

http://servedby.flashtalking.com/click/8/51728;1342907;0;209;0/?ft_width=300&ft_height=250&url=7261419

IMG SRC:

http://servedby.flashtalking.com/imp/8/51728;1342907;205;gif;LiveIntent;LiveIntentNewsletters300x250/?

 

AdForm

(Desktop Only)

Click URL:

https://a2.adform.net/C/?bn=11343902
IMG Pixel:

<img src="https://a2.adform.net/adfserve/?bn=11343902;1x1inv=1;srctype=3;ord=[timestamp]" border="0" width="1" height="1"/>
Directions: 

  1. Replace [timestamp] with ${DECISION_ID}
Notes:
  • This is Desktop Only at the moment
Modified Version Example:

Click URL:

https://a2.adform.net/C/?bn=11343902


IMG SRC:

https://a2.adform.net/adfserve/?bn=11343902;1x1inv=1;srctype=3;ord=${DECISION_ID}

 

DoubleVerify 

Impression Tracker:

https://tps.doubleverify.com/visit.jpg?ctx=10562434&cmp=23578001&sid=2585102&plc=262643311&adsrv=1&btreg=&btadsrv=&crt=&tagtype=&dvtagver=6.1.img&
Directions: 

 

  • No changes needed
Modified Version Example:: 

  • No modifications necessary

 

Integral Ad Science (IAS)

Impression Tracker:

https://pixel.adsafeprotected.com/rfw/st/280751/37311117/skeleton.gif
Directions: 
  • No changes needed
Modified Version Example:: 

  • No modifications necessary
Have more questions? Submit a request

Articles in this section