Updated 8/8/2018
While creating campaigns on the LiveIntent Platform, you may be using third party ad tags. The content below provides modification instructions, respective to the ad server you’re using, including: DoubleClick Campaign Manager (DCM), Atlas, Sizmek, Mediaplex/Conversant, Medialets,Trueffect, PointRoll, CAKE, AdGear, Bridgetrack and Flashtalking.
Please note: Third party ad tags have to be formatted according to the instructions in order to be compatible with the Liveintent Platform. |
Ad Specifications
All LiveIntent served ads must be images within the following format: |
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Recommended ad sizes: |
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As a best practice, LiveIntent prefers to host the image and implement third party tracking tags within our user interface. For each placement, LiveIntent will need: |
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If you prefer to host the image: |
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Please Note: All third party hosted tags can result in a high impression or click discrepancy. As a result, it's recommended that LiveIntent host the image and implement third party tracking tags within our UI. |
DoubleClick Campaign Manager (DCM)
Please Note: Google is making an important change that will affect many campaigns, including campaigns running with LiveIntent. Google is sunsetting its standard tags. Beginning in October 2017, image assets will no longer be served through any existing standard tags. If you are currently using DCM standard tags, we ask that you follow the instructions below, and provide the following as soon as possible: a raw image asset, 1 X 1 impression tracker, and click tracker.
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DCM: LiveIntent Hosts Image
Click URL: |
http://ad.doubleclick.net/ddm/clk/283739130;110426157;y
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Impression Tracker: |
<IMG SRC="https://ad.doubleclick.net/ddm/ad/N8278.291604.LIVEINTENTINC/B8837745.119855886;sz=1x1;ord=[timestamp]?" BORDER=0 WIDTH=1 HEIGHT=1 ALT="Advertisement">
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Directions: |
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Notes: |
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Modified Version Example: |
Click URL (Click Tag): http://ad.doubleclick.net/ddm/clk/283739130;110426157;y https://ad.doubleclick.net/ddm/ad/N8278.291604.LIVEINTENTINC/B8837745.119855886;sz=1x1;ord=${DECISION_ID}? |
Atlas
Atlas: LiveIntent Hosts Image
(This is the preferred method.)
Click URL: |
https://ad.atdmt.com/c/go;p=11267200886972;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache= |
Impression Tracker: |
https://ad.atdmt.com/i/img;p=11267200886972;idfa=;idfa_lat=;aaid=;aaid_lat=;cache= |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: https://ad.atdmt.com/c/go;p=11267200886972;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=${DECISION_ID}
https://ad.atdmt.com/i/img;p=11267200886972;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=${DECISION_ID} |
Atlas: Standard Tags
Click URL: |
<A HREF=http://click.atdmt.com/YOU/go/abcedjap05234you/direct/01/ target=”_blank”> |
IMG SRC: |
<IMG border=”0” src=”http://view.atdmt.com/YOU/view/abcedjap05234you/direct/01/> |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://click.atdmt.com/YOU/go/abcedjap05234you/direct/01/${DECISION_ID} http://view.atdmt.com/YOU/view/abcedjap05234you/direct/01/${DECISION_ID} |
Sizmek
Sizmek: LiveIntent Hosts Image
(This is the preferred method.)
Click URL: |
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=13369384&PluID=0 |
Impression Tracker: |
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=13369384&PluID=0&ord=[timestamp]&rtu=-1 |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=13369384&PluID=0&ord=${DECISION_ID} http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=13369384&PluID=0&ord=${DECISION_ID}&rtu=-1 |
Sizmek: Standard Tags
Click URL: |
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=13304997&Page=&PluID=0&Pos=1980005789 |
IMG SRC: |
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=13304997&Page=&PluID=0&Pos=1980005789 |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=13304997&Page=&PluID=0&Pos=1980005789&ord=${DECISION_ID} http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=13304997&Page=&PluID=0&Pos=1980005789&ord=${DECISION_ID} |
Mediaplex/Conversant
Mediaplex/Conversant: LiveIntent Hosts Image
(This is the preferred method.)
Click URL: |
http://adfarm.mediaplex.com/ad/ck/12309-201760-43745-125?mpt=[CACHEBUSTER] |
Impression Tracker: |
http://adfarm.mediaplex.com/ad/tr/23979-184161-13108-1266?mpt=[CACHEBUSTER] |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://adfarm.mediaplex.com/ad/ck/12309-201760-43745-125?mpt=${DECISION_ID} http://adfarm.mediaplex.com/ad/tr/23979-184161-13108-1266?mpcs=bypass&mpt=${DECISION_ID} |
Mediaplex/Conversant: Standard Tags
Click URL: |
<A HREF=http://http:altfarm.mediaplex.com/ad/nc/20692-127343-43745.3?mpt=[CACHEBUSTER]”> |
IMG SRC: |
<IMG SRC=http://altfarm.medaplex.com/ad/nb/20692-127343-43745-3?mpt=[CACHEBUSTER] ALT=”Click Here” border=”0”> |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://http:altfarm.mediaplex.com/ad/nc/20692-127343-43745.3?mpt=${DECISION_ID} http://altfarm.medaplex.com/ad/nb/20692-127343-43745-3?mpt=${DECISION_ID} |
Medialets
Medialets: LiveIntent Hosts Image
(This is the preferred method.)
Click URL: |
http://clk.medialytics.com/href?0.type=i&0.key=MMAdClickthrough&tagID=s8c1d20c6a3384707a726a2e578508cd8&impunique=[CACHEBUSTER] |
Impression Tracker: |
http://c.medialytics.com/creative?type=s&tagID=s265e19e198dd4b2cafddafb72c1dd3cf&impunique=[CACHEBUSTER] |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://clk.medialytics.com/href?0.type=i&0.key=MMAdClickthrough&tagID=s8c1d20c6a3384707a726a2e578508cd8&impunique=${DECISION_ID} Impression Tracker: http://c.medialytics.com/creative?type=s&tagID=s8c1d20c6a3384707a726a2e578508cd8&impunique=${DECISION_ID} |
Medialets: Standard Tags
Click URL: |
http://clk.medialytics.com/href?0.type=i&0.key=MMAdClickthrough&tagID=s6fb6c99bcd5b4d6ebcb9b0f2c528822d&impunique=[CACHEBUSTER] |
IMG SRC: |
http://c.medialytics.com/creative?type=s&tagID=s6fb6c99bcd5b4d6ebcb9b0f2c528822d&impunique=[CACHEBUSTER] |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://clk.medialytics.com/href?0.type=i&0.key=MMAdClickthrough&tagID=s6fb6c99bcd5b4d6ebcb9b0f2c528822d&impunique=${DECISION_ID}
http://c.medialytics.com/creative?type=s&tagID=s6fb6c99bcd5b4d6ebcb9b0f2c528822d&impunique=${DECISION_ID} |
Trueffect
Trueffect: Standard Tags
Click URL: |
http://wbmd.southwest.com/click?spacedesc=25649874_25649844_160x600_25649873_25649874&ML_NIF=Y |
IMG SRC: |
http://wbmd.southwest.com/image?spacedesc=25649874_25649844_160x600_25649873_25649874&random=&ML_NIF=Y |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://wbmd.southwest.com/click?spacedesc=25649874_25649844_160x600_25649873_25649874&ML_NIF=N http://wbmd.southwest.com/image?spacedesc=25649874_25649844_160x600_25649873_25649874&random=&ML_NIF=N |
PointRoll
PointRoll: Standard Tags
Click URL: |
<a href="http://ads.pointroll.com/PortalServe/?pid=2659340A69920150629180905&pos=c&r=[RANDOM]"> |
IMG SRC: |
<img border="0" width="300" height="250" src="http://ads.pointroll.com/PortalServe/?pid=2659340A69920150629180905&pos=i&r=[RANDOM]"> |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://ads.pointroll.com/PortalServe/?pid=2659340A69920150629180905&pos=c&r=${DECISION_ID} http://ads.pointroll.com/PortalServe/?pid=2659340A69920150629180905&pos=i&r=${DECISION_ID} |
CAKE
Click URL: |
http://ck.lendingtree.com/?a=87&c=305&p=f&s1= |
Directions: | Append with ev or [=s=] |
Modified Version Example: |
Click URL: http://ck.lendingtree.com/?a=87&c=305&p=f&s1=ev.[=s=] |
AdGear
AdGear: LiveIntent Hosts Image
(This is the preferred method.)
Click URL: |
http://dcs.adgear.com/clicks/witness/p=1631816/a=54551/c=66211 |
Impression Tracker: |
http://dcs.adgear.com/impressions/witness/p=1631816/a=54551.gif?AG_R=__RANDOM_NUMBER__ |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://dcs.adgear.com/clicks/witness/p=1631816/a=54551/c=66211 http://dcs.adgear.com/impressions/witness/p=1631816/a=54551.gif?AG_R=${DECISION_ID} |
Bridgetrack
Bridgetrack: LiveIntent Hosts Image
(This is the preferred method.)
Click URL: |
https://ads.bridgetrack.com/FNB/_redir.htm?BTData=FYQ.B.gAB6f.DF.wC.bbyq.iFt.KNEg.Ec.fAG.1.TD.rB.E |
Impression Tracker: |
https://ads.bridgetrack.com/event/?type=-1&BTData=FYQ.B.gAB6f.DF.wC.bbyq.iFt.KNEg.Ec.fAG.1.TD.rB.E&r=[random] |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: https://ads.bridgetrack.com/FNB/_redir.htm?BTData=FYQ.B.gAB6f.DF.wC.bbyq.iFt.KNEg.Ec.fAG.1.TD.rB.E https://ads.bridgetrack.com/event/?type=-1&BTData=FYQ.B.gAB6f.DF.wC.bbyq.iFt.KNEg.Ec.fAG.1.TD.rB.E&r=${DECISION_ID} |
Flashtalking
Flashtalking: LiveIntent Hosts Image
(This is the preferred method)
Click URL: |
http://servedby.flashtalking.com/click/4/49204;1238813;50126;211;0/?url=http://uwm.edu/onlineinfo/?utm_source=liveintent_ad_display&utm_medium=banner&utm_campaign=summer-campaign |
Impression Tracker: |
http://servedby.flashtalking.com/imp/4/49204;1238813;201;pixel;LiveIntent;LiveIntentCRMRetargetingUWMAlumniList300x250/?cachebuster=[CACHEBUSTER] |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://servedby.flashtalking.com/click/4/49204;1238813;50126;211;0/?url=http://uwm.edu/onlineinfo/?utm_source=liveintent_ad_display&utm_medium=banner&utm_campaign=summer-campaign http://servedby.flashtalking.com/imp/4/49204;1238813;201;pixel;LiveIntent;LiveIntentCRMRetargetingUWMAlumniList300x250/?cachebuster=${DECISION_ID} |
Flashtalking: Standard Tags
Click URL: |
http://servedby.flashtalking.com/click/8/51728;1342907;0;209;0/?ft_width=300&ft_height=250&url=7261419 |
IMG SRC: |
http://servedby.flashtalking.com/imp/8/51728;1342907;205;gif;LiveIntent;LiveIntentNewsletters300x250/? |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: http://servedby.flashtalking.com/click/8/51728;1342907;0;209;0/?ft_width=300&ft_height=250&url=7261419 http://servedby.flashtalking.com/imp/8/51728;1342907;205;gif;LiveIntent;LiveIntentNewsletters300x250/? |
Smart AdServer
Click URL: |
https://www5.smartadserver.com/call/jumpi/499207/4819861/LiveIntent.fuseideas/728x90/[timestamp]/no? |
IMG SRC: |
https://www5.smartadserver.com/call/adi/499207/4819861/LiveIntent.fuseideas/728x90/[timestamp]/no? |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: https://www5.smartadserver.com/call/jumpi/499207/4819861/LiveIntent.fuseideas/728x90/DecisionId/no?
https://www5.smartadserver.com/call/adi/499207/4819861/LiveIntent.fuseideas/728x90/DecisionId/no? |
AdForm
(Desktop Only)
Click URL: |
https://a2.adform.net/C/?bn=11343902 |
IMG Pixel: |
<img src="https://a2.adform.net/adfserve/?bn=11343902;1x1inv=1;srctype=3;ord=[timestamp]" border="0" width="1" height="1"/> |
Directions: |
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Notes: |
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Modified Version Example: |
Click URL: https://a2.adform.net/C/?bn=11343902
https://a2.adform.net/adfserve/?bn=11343902;1x1inv=1;srctype=3;ord=${DECISION_ID} |