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Third-party ad tag modification instructions

Updated 8/8/2018

While creating campaigns on the LiveIntent Platform, you may be using third party ad tags. The content below provides modification instructions, respective to the ad server you’re using, including: DoubleClick Campaign Manager (DCM), Atlas, Sizmek, Mediaplex/Conversant, Medialets,Trueffect, PointRoll, CAKE, AdGear, Bridgetrack and Flashtalking.

Please note: Third party ad tags have to be formatted according to the instructions in order to be compatible with the Liveintent Platform.

 

Ad Specifications 

 

All LiveIntent served ads must be images within the following format:
  • .jpg
  • .png
  • .gif or animated .gif
Recommended ad sizes:
  • 300x250
  • 300x1050
  • 728x90
  • 160x600
  • 300x600
  • 468x60
  • 970x250
As a best practice, LiveIntent prefers to host the image and implement third party tracking tags within our user interface. For each placement, LiveIntent will need: 
  • The image file
  • A click tracker
  • A 1x1 impression pixel
If you prefer to host the image:
  • LiveIntent will use the standard tags
  • If standard tags are not available, Javascript tags will be used. Please note, LiveIntent will have to break the Javascript tag and utilize the no script section.

Please Note: All third party hosted tags can result in a high impression or click discrepancy. As a result, it's recommended that LiveIntent host the image and implement third party tracking tags within our UI.

 

DoubleClick Campaign Manager (DCM)

 

 

Please Note: Google is making an important change that will affect many campaigns, including campaigns running with LiveIntent. Google is sunsetting its standard tags. Beginning in October 2017, image assets will no longer be served through any existing standard tags.

If you are currently using DCM standard tags, we ask that you follow the instructions below, and provide the following as soon as possible: a raw image asset, 1 X 1 impression tracker, and click tracker.

 

DCM: LiveIntent Hosts Image

Click URL:
http://ad.doubleclick.net/ddm/clk/283739130;110426157;y
Impression Tracker:
<IMG SRC="https://ad.doubleclick.net/ddm/ad/N8278.291604.LIVEINTENTINC/B8837745.119855886;sz=1x1;ord=[timestamp]?" BORDER=0 WIDTH=1 HEIGHT=1 ALT="Advertisement">
Directions: 
    1. Upload images
    2. Copy and paste the Click Tracker into the “Click URL” field in LiveIntent's UI
    3. Replace [timestamp] with ${DECISION_ID} for the 1x1 impression tracker and paste into the “Tracking Pixel 1” field in LiveIntent’s UI
Notes:
  • DECISION_ID is case sensitive
  • The click URL is actually a click tag and does not require additional modifications.
  • Make sure to keep question mark located after the DecisionId modification within the tag. Removing the question mark will result in reporting discrepancies.
Modified Version Example:

Click URL (Click Tag):

http://ad.doubleclick.net/ddm/clk/283739130;110426157;y

Impression Tracker:

https://ad.doubleclick.net/ddm/ad/N8278.291604.LIVEINTENTINC/B8837745.119855886;sz=1x1;ord=${DECISION_ID}?

 

 

Atlas 

 

Atlas: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

https://ad.atdmt.com/c/go;p=11267200886972;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=
Impression Tracker:

https://ad.atdmt.com/i/img;p=11267200886972;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=
Directions: 
    1. Upload images
    2. Add ${DECISION_ID} after "cache="
  1. Input the modified Click URL into the “Click URL” field in LIVEINTENT’S UI & the 1x1 impression tracker into the “Tracking Pixel 1” field in LIVEINTENT’S UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

https://ad.atdmt.com/c/go;p=11267200886972;ev.a=1;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=${DECISION_ID}


Impression Tracker:

https://ad.atdmt.com/i/img;p=11267200886972;idfa=;idfa_lat=;aaid=;aaid_lat=;cache=${DECISION_ID}

 

Atlas: Standard Tags

Click URL:

<A HREF=http://click.atdmt.com/YOU/go/abcedjap05234you/direct/01/ target=”_blank”>
IMG SRC:

<IMG border=”0” src=”http://view.atdmt.com/YOU/view/abcedjap05234you/direct/01/>
Directions: 
    1. Add ${DECISION_ID} to the end of both URLs
  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://click.atdmt.com/YOU/go/abcedjap05234you/direct/01/${DECISION_ID}

IMG SRC:

http://view.atdmt.com/YOU/view/abcedjap05234you/direct/01/${DECISION_ID}

 

Sizmek

 

Sizmek: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=13369384&PluID=0
Impression Tracker:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=13369384&PluID=0&ord=[timestamp]&rtu=-1
Directions: 
      1. Upload images
      2. CLICK URL: Add &ord=${DECISION_ID} after value in PluID=
      3. IMPRESSION TRACKER: Replace [timestamp] with ${DECISION_ID}
  1. Input the modified Click URL into the “Click URL” field in LiveIntent's UI & the 1x1 impression tracker into the “Tracking Pixel 1” field in LiveIntent's UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=13369384&PluID=0&ord=${DECISION_ID}

Impression Tracker:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=13369384&PluID=0&ord=${DECISION_ID}&rtu=-1

 

Sizmek: Standard Tags

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=13304997&Page=&PluID=0&Pos=1980005789
IMG SRC:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=13304997&Page=&PluID=0&Pos=1980005789
Directions: 
    1. Add &ord=${DECISION_ID} after value in "&Pos="
  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=brd&FlightID=13304997&Page=&PluID=0&Pos=1980005789&ord=${DECISION_ID}

IMG SRC:

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=bsr&FlightID=13304997&Page=&PluID=0&Pos=1980005789&ord=${DECISION_ID}

 

Mediaplex/Conversant

 

Mediaplex/Conversant: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

http://adfarm.mediaplex.com/ad/ck/12309-201760-43745-125?mpt=[CACHEBUSTER]
Impression Tracker:

http://adfarm.mediaplex.com/ad/tr/23979-184161-13108-1266?mpt=[CACHEBUSTER]
Directions: 
    1. Upload images
    2. Replace [CACHEBUSTER] with ${DECISION_ID}
    3. Add mpcs=bypass after the ‘?” and before the “mpt” field.
  1. Input the modified Click URL into the “Click URL” field in LIVEINTENT’S UI & the 1x1 impression tracker into the “Tracking Pixel 1” field in LIVEINTENT’S UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://adfarm.mediaplex.com/ad/ck/12309-201760-43745-125?mpt=${DECISION_ID}

Impression Tracker:

http://adfarm.mediaplex.com/ad/tr/23979-184161-13108-1266?mpcs=bypass&mpt=${DECISION_ID}

 

Mediaplex/Conversant: Standard Tags

Click URL:

<A HREF=http://http:altfarm.mediaplex.com/ad/nc/20692-127343-43745.3?mpt=[CACHEBUSTER]”>
IMG SRC:

<IMG SRC=http://altfarm.medaplex.com/ad/nb/20692-127343-43745-3?mpt=[CACHEBUSTER] ALT=”Click Here” border=”0”>
Directions: 
    1. Replace [CACHEBUSTER] with ${DECISION_ID}
  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://http:altfarm.mediaplex.com/ad/nc/20692-127343-43745.3?mpt=${DECISION_ID}

IMG SRC:

http://altfarm.medaplex.com/ad/nb/20692-127343-43745-3?mpt=${DECISION_ID}

 

Medialets

 

Medialets: LiveIntent Hosts Image

(This is the preferred method.)

Click URL:

http://clk.medialytics.com/href?0.type=i&0.key=MMAdClickthrough&tagID=s8c1d20c6a3384707a726a2e578508cd8&impunique=[CACHEBUSTER]
Impression Tracker:

http://c.medialytics.com/creative?type=s&tagID=s265e19e198dd4b2cafddafb72c1dd3cf&impunique=[CACHEBUSTER]
Directions: 
    1. Upload images
    2. Replace [CACHEBUSTER] with ${DECISION_ID}
    3. Input the modified Click URL into the “Click URL” field in LiveIntent's UI & the 1x1 impression tracker into the “Tracking Pixel 1” field in LiveIntent's UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://clk.medialytics.com/href?0.type=i&0.key=MMAdClickthrough&tagID=s8c1d20c6a3384707a726a2e578508cd8&impunique=${DECISION_ID}

Impression Tracker:

http://c.medialytics.com/creative?type=s&tagID=s8c1d20c6a3384707a726a2e578508cd8&impunique=${DECISION_ID}

 

Medialets: Standard Tags

Click URL:

http://clk.medialytics.com/href?0.type=i&0.key=MMAdClickthrough&tagID=s6fb6c99bcd5b4d6ebcb9b0f2c528822d&impunique=[CACHEBUSTER]
IMG SRC:

http://c.medialytics.com/creative?type=s&tagID=s6fb6c99bcd5b4d6ebcb9b0f2c528822d&impunique=[CACHEBUSTER]
Directions: 
    1. Replace [CACHEBUSTER] with ${DECISION_ID}
    2. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://clk.medialytics.com/href?0.type=i&0.key=MMAdClickthrough&tagID=s6fb6c99bcd5b4d6ebcb9b0f2c528822d&impunique=${DECISION_ID}


IMG SRC:

http://c.medialytics.com/creative?type=s&tagID=s6fb6c99bcd5b4d6ebcb9b0f2c528822d&impunique=${DECISION_ID}

 

Trueffect

 

Trueffect: Standard Tags 

Click URL:

http://wbmd.southwest.com/click?spacedesc=25649874_25649844_160x600_25649873_25649874&ML_NIF=Y
IMG SRC:

http://wbmd.southwest.com/image?spacedesc=25649874_25649844_160x600_25649873_25649874&random=&ML_NIF=Y
Directions: 
  1. Replace NIF=Y with NIF=N
  2. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://wbmd.southwest.com/click?spacedesc=25649874_25649844_160x600_25649873_25649874&ML_NIF=N

IMG SRC:

http://wbmd.southwest.com/image?spacedesc=25649874_25649844_160x600_25649873_25649874&random=&ML_NIF=N

 

PointRoll

 

PointRoll: Standard Tags 

Click URL:

<a href="http://ads.pointroll.com/PortalServe/?pid=2659340A69920150629180905&pos=c&r=[RANDOM]">
IMG SRC:

<img border="0" width="300" height="250" src="http://ads.pointroll.com/PortalServe/?pid=2659340A69920150629180905&pos=i&r=[RANDOM]">
Directions: 
    1. Replace [RANDOM] with ${DECISION_ID}
    2. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://ads.pointroll.com/PortalServe/?pid=2659340A69920150629180905&pos=c&r=${DECISION_ID}

IMG SRC:

http://ads.pointroll.com/PortalServe/?pid=2659340A69920150629180905&pos=i&r=${DECISION_ID}

 

CAKE

 

Click URL:

http://ck.lendingtree.com/?a=87&c=305&p=f&s1=
Directions: Append with ev or [=s=]
Modified Version Example: 

Click URL:

http://ck.lendingtree.com/?a=87&c=305&p=f&s1=ev.[=s=]

 

AdGear

 

AdGear: LiveIntent Hosts Image

(This is the preferred method.)

Click URL:

http://dcs.adgear.com/clicks/witness/p=1631816/a=54551/c=66211
Impression Tracker:

http://dcs.adgear.com/impressions/witness/p=1631816/a=54551.gif?AG_R=__RANDOM_NUMBER__
Directions: 
    1. Upload images
    2. Copy and paste the Click Tracker into the “Click URL” field in LiveIntent's UI
    3. Replace _RANDOM_NUMBER_ with ${DECISION_ID} for the 1x1 impression tracker and paste into the “Tracking Pixel 1” field in LiveIntent's UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://dcs.adgear.com/clicks/witness/p=1631816/a=54551/c=66211

Impression Tracker:

http://dcs.adgear.com/impressions/witness/p=1631816/a=54551.gif?AG_R=${DECISION_ID}

 

Bridgetrack 

 

Bridgetrack: LiveIntent Hosts Image 

(This is the preferred method.)

Click URL:

https://ads.bridgetrack.com/FNB/_redir.htm?BTData=FYQ.B.gAB6f.DF.wC.bbyq.iFt.KNEg.Ec.fAG.1.TD.rB.E
Impression Tracker:

https://ads.bridgetrack.com/event/?type=-1&BTData=FYQ.B.gAB6f.DF.wC.bbyq.iFt.KNEg.Ec.fAG.1.TD.rB.E&r=[random]
Directions: 
    1. Upload images
    2. Copy and paste the Click Tracker into the “Click URL” field in LiveIntent's UI
    3. Replace [random] with ${DECISION_ID} for the 1x1 impression tracker and paste into the “Tracking Pixel 1” field in LiveIntent's UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

https://ads.bridgetrack.com/FNB/_redir.htm?BTData=FYQ.B.gAB6f.DF.wC.bbyq.iFt.KNEg.Ec.fAG.1.TD.rB.E

Impression Tracker:

https://ads.bridgetrack.com/event/?type=-1&BTData=FYQ.B.gAB6f.DF.wC.bbyq.iFt.KNEg.Ec.fAG.1.TD.rB.E&r=${DECISION_ID}

 

Flashtalking 

 

Flashtalking: LiveIntent Hosts Image

(This is the preferred method)

Click URL:

http://servedby.flashtalking.com/click/4/49204;1238813;50126;211;0/?url=http://uwm.edu/onlineinfo/?utm_source=liveintent_ad_display&utm_medium=banner&utm_campaign=summer-campaign
Impression Tracker:

http://servedby.flashtalking.com/imp/4/49204;1238813;201;pixel;LiveIntent;LiveIntentCRMRetargetingUWMAlumniList300x250/?cachebuster=[CACHEBUSTER]
Directions: 
    1. Upload images
    2. Copy and paste the Click Tracker into the “Click URL” field in LiveIntent's UI
    3. Replace [CACHEBUSTER] with ${DECISION_ID} for the 1x1 impression tracker and paste into the “Tracking Pixel 1” field in LiveIntent's UI
Notes:
  • DECISION_ID is case sensitive
Modified Version Example:

Click URL:

http://servedby.flashtalking.com/click/4/49204;1238813;50126;211;0/?url=http://uwm.edu/onlineinfo/?utm_source=liveintent_ad_display&utm_medium=banner&utm_campaign=summer-campaign

Impression Tracker:

http://servedby.flashtalking.com/imp/4/49204;1238813;201;pixel;LiveIntent;LiveIntentCRMRetargetingUWMAlumniList300x250/?cachebuster=${DECISION_ID}

 

Flashtalking: Standard Tags

 

Click URL:

http://servedby.flashtalking.com/click/8/51728;1342907;0;209;0/?ft_width=300&ft_height=250&url=7261419
IMG SRC:

http://servedby.flashtalking.com/imp/8/51728;1342907;205;gif;LiveIntent;LiveIntentNewsletters300x250/?
Directions: 
  1. Upload images by pasting the IMG SRC URLs & copy and paste the click URLs
Notes:
  • No modifications necessary
Modified Version Example:

Click URL:

http://servedby.flashtalking.com/click/8/51728;1342907;0;209;0/?ft_width=300&ft_height=250&url=7261419

IMG SRC:

http://servedby.flashtalking.com/imp/8/51728;1342907;205;gif;LiveIntent;LiveIntentNewsletters300x250/?

 

Smart AdServer

Click URL:

https://www5.smartadserver.com/call/jumpi/499207/4819861/LiveIntent.fuseideas/728x90/[timestamp]/no?
IMG SRC:

https://www5.smartadserver.com/call/adi/499207/4819861/LiveIntent.fuseideas/728x90/[timestamp]/no?
Directions: 

  1. Replace [timestamp] with DecisionId
Notes:
  • N/A
Modified Version Example:

Click URL:

https://www5.smartadserver.com/call/jumpi/499207/4819861/LiveIntent.fuseideas/728x90/DecisionId/no?


IMG SRC:

https://www5.smartadserver.com/call/adi/499207/4819861/LiveIntent.fuseideas/728x90/DecisionId/no?

AdForm

(Desktop Only)

Click URL:

https://a2.adform.net/C/?bn=11343902
IMG Pixel:

<img src="https://a2.adform.net/adfserve/?bn=11343902;1x1inv=1;srctype=3;ord=[timestamp]" border="0" width="1" height="1"/>
Directions: 

  1. Replace [timestamp] with ${DECISION_ID}
Notes:
  • This is Desktop Only at the moment
Modified Version Example:

Click URL:

https://a2.adform.net/C/?bn=11343902


IMG SRC:

https://a2.adform.net/adfserve/?bn=11343902;1x1inv=1;srctype=3;ord=${DECISION_ID}

 

 

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