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LiveConnect Email Extension Configuration - Instructions by ESP

Below are email service provider (ESP) specific instructions for configuring the LiveConnect Email Extension. 

Configuring the LiveConnect Email Extension helps increase the number of newsletter subscribers that DSPs can target and enable programmatic and first-party data opportunities. 

If you do not see instructions for your ESP please reference our general configuration instructions. If have any questions during this setup process, please contact your LiveIntent Account Manager.

*Note: Placing a LiveConnect tag on your website is a prerequisite to configuring the LiveConnect Email Extension. If you need to add your LiveConnect tag please follow the website implementation instructions or reach out to your LiveIntent Account Team. 

 

INSTRUCTIONS

Braze 

  1. From the Braze Dashboard, navigate to Manage App Group.
  2. Select Custom Attributes from the 2nd level Top Menu.
  3. Click +Add Custom Attributes in the upper right hand of the window.
  4. Under Attribute Name enter lctg
  5. Under Data Type, select String and click SAVE.
  6. From the Braze Dashboard, navigate to Templates & Media on the left-hand menu.
  7. Select Link Templates from the 2nd level Top Menu.
  8. Click +Create Link Template in the upper right hand of the window.
  9. Enter lctg as the Template Name
    • Optional, click +Add Template Description and enter LiveConnect Email Extension to differentiate this link template from others that may already be present.
  10. Under Template Position make sure After URL is selected.
  11. Under Query Parameters, click the + in the Key field.
  12. Under Personalization Type select Custom Attributes.
  13. Under Attributes select lctg, leaving the Default Value.
  14. Click Insert Personalization.
  15. Under Query Parameters, click the + in the Value.
  16. Make sure Personalization Type is set to Default Attributes.
  17. Under Attribute select braze_id leaving the Default Value blank.
  18. Click Insert Personalization.
  19. Under Template Preview you should see:
http://YOUR-DOMAIN.com?{{custom_attribute.${lctg}}}={{${braze_id}}}
  1. Click Save Template.
  2. Update any existing Campaigns by clicking Edit Email Body from inside the selected Campaign.
  3. Select Content Library from the upper right-hand menu.
  4. Select Link Templating.
  5. Under Select a Template select lctg and click +Add.
  6. Make sure # is checked under Link URLs.
  7. Click Done.
  8. Click Save as Draft or, if you are attempting a scheduled send, continue your workflow by clicking Forward.
  9. The LiveConnect tag publisher script on your site will then need to be updated (or placed if not already in use).
  10. The SafeRTB tag should updated to include the same parameter  {{custom_attribute.${lctg}}}={{${braze_id}}} with a leading & symbol.
  11. The LiveTag image links should also be updated to include the same {{custom_attribute.${lctg}}}={{${braze_id}}} on all tag images, with a leading & symbol.
  12. After configuring, send a test email to test@liveintent.com.
  13. Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.

The SafeRTB and LiveTag Image tags would look like this (with the bold text being the appended parameter):

https://sli.domain.com/imp?s=125481701&li={LIST_ID}&e={email}&p={placement_id}&{{custom_attribute.${lctg}}}={{${braze_id}}}

 

Bronto

  1. Go to Home > Settings > Data Exchange.
  2. Scroll down to the Click Through Link Tracking section and click the “Track which contacts follow links off of your messages” checkbox.
  3. Append ?lctg=%%!contact_eid%% to links in template.
  4. The LiveConnect tag publisher script on your site will then need to be updated (or placed if not already in use).
  5. The SafeRTB tag should be updated to include the same lctg=%%!contact_eid%% on all pixels, with a leading & symbol.
  6. The LiveTag image links should also be updated to include the same lctg=%%!contact_eid%% on all tag images, with a leading & symbol.
  7. After configuring, send a test email to test@liveintent.com.
  8. Please notify your LiveIntent Account Manager to confirm that the LiveConnect Email Extension was successfully configured.

The SafeRTB and LiveTag Image tags would look like this (with the bold text being the appended parameter):

https://sli.domain.com/imp?s=125481701&li={LIST_ID}&e={email}&p={placement_id}& lctg=%%!contact_eid%%  

 

Campaign Monitor

  1. For all mailing lists add a new Custom Field named "lctg".
    • In Campaign Monitor, navigate to Lists and Subscribers.
    • And select each list one at a time.
    • Click on "Custom fields" and "Add custom field".
    • The field name should be "lctg" and the type is "Text"
  2. Authorize the LiveIntent "LCEE Updates" API integration
    • Your LiveIntent Account Manager will provide you with an authorization link to connect LiveIntent with your Campaign Monitor instance.
    • When you visit the link, you will be redirected to login to your Campaign Monitor account.
    • Click "Allow" on the screen to grant the LiveIntent API authorization permission to push LCEE values to your custom field.
  3. Append lctg=[lctg] to all content links in your templates.
    • If your content was a link that looked like this https://www.domain.com/blog/article1.html

    • You would append ?lctg=[lctg] to the end of all content or landing page links within your template, resulting in your link being the following: https://www.domain.com/blog/article1.html?lctg=[lctg]

    • If there were existing parameters in the URL, you would append &lctg=[lctg] to the end of them.

  4. The SafeRTB tag should be updated to include the same &lctg=[lctg] on all pixels
  5. The LiveTags should be updated to include the same &lctg=[lctg] on all main image urls.
  6. Verify the setup by deploying a test email to your LiveIntent account team.
    • NOTE: The "send test message" feature does not apply personalization. It must be an actual send.
  7. After configuring, send a test email to test@liveintent.com
  8. Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.

 

ConvertKit

  1. Turn on Add subscriber_id parameter in email links by navigating to the Account Settings and Email Settings page.
  2. Scroll to the bottom of the page and under Advanced, check the box beside Add subscriber_id parameter in email links.
  3. When tracking is turned on, one tag will be added to each URL in your campaign. 
    • ?ck_subscriber_id=123
       Above is the URL parameter added to all the links sent via Broadcasts and Sequences.
  4. The LiveConnect tag publisher script on your site will then need to be updated (or placed if not already in use).
  5. The SafeRTB tag should be updated to include the same parameter lctg={{ ck_subscriber_id | url_encode }} with a leading & symbol.
  6. The LiveTag images should be updated to include the same parameter lctg={{ ck_subscriber_id | url_encode }} with a leading & symbol.
  7. After configuring, send a test email to test@liveintent.com.
  8. Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.

The SafeRTB and LiveTag Image tags would look like this (with the bold text being the appended parameter):

https://sli.domain.com/imp?s=125481701&li={LIST_ID}&e={email}&p={placement_id}&lctg={{{ ck_subscriber_id | url_encode }}

 

Mailchimp

  1. Turn on E-Commerce Link Tracking by navigating to the bottom of the Campaign Builder page, under Settings & Tracking.
  2. Select Edit, and check the E-Commerce link tracking box.
    • When tracking is turned on, two tags will be added to each URL in your campaign.
      • mc_cid is the internal Mailchimp generated ID for the campaign.
      • mc_eid is the unique MailChimp generated ID for each subscriber.
  3. The LiveConnect tag publisher script on your site will then need to be updated (or placed if not already in use).
  4. The SafeRTB tag should be updated to include the same parameter mc_eid=*|EMAIL_UID|* with a leading & symbol.
  5. The LiveTag images should be updated to include the same parameter mc_eid=*|EMAIL_UID|* with a leading & symbol.
  6. After configuring, send a test email to test@liveintent.com.
  7. Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.

The SafeRTB and LiveTag Image tags would look like this (with the bold text being the appended parameter):

https://sli.domain.com/imp?s=125481701&li={LIST_ID}&e={email}&p={placement_id}&mc_eid=*|EMAIL_UID|*

 

Marketo

  1. Append &lctg={{Lead.Marketo Unique Code}} to all content links in the template.
  2. The SafeRTB tag should be updated to include the same &lctg={{Lead.Marketo Unique Code}} on all pixels
  3. The LiveTags should be updated to include the same &lctg={{Lead.Marketo Unique Code}} on all main image urls.
  4. Verify the setup by deploying a test email to your LiveIntent account team.
  5. After configuring, send a test email to test@liveintent.com
  6. Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.
  7. NOTE: The Marketo Email Link Performance report will show separate rows for each user. These rows can be re-aggregated for reporting by using an Excel or Google Sheets macro and a Pivot Table.
    • An example formula to extract only the lctg parameter value is:
      =REGEXEXTRACT(B2,"[&?]?lctg=([^&]*)")
    • An example formula to strip the lctg parameter from the URL is:
      =REGEXREPLACE(B2,"[&?]?lctg=([^&]*)","")

 

PostUp

  • Login to PostUp.
  • Click on Settings.
  • Click on App Exchange under Site Settings.
  • Click on Google Analytics.
  • If Google Analytics is enabled click on View Details then Manage. If it is not enabled, click on Get Started.
  • Select Use Custom Parameters. If you were using Custom Parameters already, simply append &lctg=[-RECIPID-] to your existing Custom Parameters.
  • If you were using the utm_source= Default Parameters, insert: utm_source=[-MAILING_REFERENCE_NUMBER-]&utm_medium=email&utm_campaign=[-MAILINGID-]&lctg=[-RECIPID-].
  • Check Append Google Analytics parameters to mailings by default.
  • Click on Save.
  • The LiveConnect tag publisher script on your site will then need to be updated (or placed if not already in use).
  • The SafeRTB tag should be updated to include the same &lctg=[-RECIPID-] on all pixels.
  • The LiveTag should be updated to include the same &lctg=[-RECIPID-] on all images.
  • Verify the setup by deploying a test email to your LiveIntent account team.
  • After configuring, send a test email to test@liveintent.com.
  • Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.

The SafeRTB and LiveTag Image tags would look like this (with the bold text being the appended parameter):

https://sli.domain.com/imp?s=125481701&li={LIST_ID}&e={email}&p={placement_id}&lctg=[-RECIPID-]

 

Sailthru

  • Select Messaging and navigate to the Campaigns page.
  • Create a New Campaign or Clone an existing campaign.
  • In the new campaign, navigate to the Design tab on the left side.
  • Select Advanced.
  • Select Link Setup.
  • Make sure Use Link Tracking is toggled to Yes.
  • In the text box at the bottom add lctg={profile.id}.
    • This will append lctg= and a value to all the links in your email, when sent, but will not be present in your HTML view.
  • The SafeRTB tag should be updated to include the same parameter lctg={profile.id} with a leading & symbol.
  • The LiveTag images should be updated to include the same parameter lctg={profile.id} with a leading & symbol on all images.
  • The LiveConnect tag publisher script on your site will then need to be updated (or placed if not already in use).
  • After configuring, send a test email to test@liveintent.com.
  • Please notify your LiveIntent Account Manager to confirm that the LiveConnect Email Extension was successfully configured.

The SafeRTB and LiveTag Image tags would look like this (with the bold text being the appended parameter):

https://sli.domain.com/imp?s=125481701&li={LIST_ID}&e={email}&p={placement_id} &lctg={profile.id}

 

Zeta Global

  • From your dashboard, click on the Settings icon by navigating to the top right of the page.
  • Select Link Tracking.
  • Click Add Parameter.
  • Under Name enter: lctg
  • Under Value enter the field name of the Unique User ID you have set for your account using the format {{unique_id}} (replacing 'unique_id' with your field name).
    • Unique User ID must not be an email, it should be either a Unique Number or Hash value. If your existing USER ID field meets these constraints, you may use that.
    • If you don’t have a Unique User ID that fits the constraints, contact your LiveIntent Account Manager to assist you in setting one up in your account.
  • Click Save.
  • Lctg={{unique_id}} will be appended to the links in your newsletter going forward.
  • The LiveConnect tag publisher script on your site will then need to be updated (or placed if not already in use).
  • The SafeRTB tag should be updated to include the same parameter lctg={{unique_id}} with a leading & symbol.
  • The LiveTag images should be updated to include the same parameter lctg={{unique_id}} with a leading & symbol on all images.
  • After configuring, send a test email to test@liveintent.com. 
  • Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.

The SafeRTB and LiveTag Image tags would look like this (with the bold text being the appended parameter):

https://sli.domain.com/imp?s=125481701&li={LIST_ID}&e={email}&p={placement_id}&lctg={{unique_id}}

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