Instructions
Place both the LiveConnect Tag and the Conversion page script in the header section of your post-conversion page.
Use the LiveConnect Tag provided by your account team, as it will contain a unique App_ID variable (e.g. a-0045). The LiveConnect Tag below (above the conversion script) is an example.
The below Conversion page script includes placeholders (denoted in green) that represent where your specific website dynamic values should be placed. Please use the below Conversion page script for implementation. In the case where a user has purchased multiple products, multiple item arrays can be captured.
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<script type="text/javascript" src="//b-code.liadm.com/a- xxxx.min.js" async="true"></script> <script> |
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Parameter: Value |
Requested Value Output |
Value Format |
Status |
Notes |
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event: "conversion" |
"conversion" |
"conversion" |
Required |
Pre-hardcoded, please implement exactly as shown. |
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transactionId: "[TRANSACTION_ID]" |
Transaction ID |
String |
Recommended |
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name: "[NAME]" |
Gives the kind of conversion a name |
String |
Optional |
Needs to have a consistent case (upper or lower case). |
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amount: [AMOUNT] |
Total transaction amount |
Number with Decimals |
Recommended |
Enables campaign ROAS reporting |
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currency: "[CURRENCY]" |
Currency Type |
Transaction currency, 3 letter string |
Recommended |
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email: "[USER_EMAIL]" |
Email address of logged in or known site visitor |
String |
Required (if not passing MD5 Hash) |
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emailHash: "[USER_MD5HASH]" |
MD5 Hash |
String |
Required (if not passing email) |
Hashing Protocol: lower case email address Example email: nickfury@theavengers.com MD5: f5d74b7a968427433fc5957bf3d06486 |
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id: "[PRODUCT_ID]" |
Product ID |
String |
Required |
Product ID should match Product IDs delivered in the product feed. Needs to have a consistent case (upper or lower case). |
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price: [ITEM_PRICE] |
Product price |
Number with Decimals |
Optional |
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quantity: [QUANTITY] |
Quantity of product |
Integer |
Optional |
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currency: "[CURRENCY_TYPE]" |
Currency Type |
Transaction currency, 3 letter string |
Optional |
e.g. "USD" |
Example Output:
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<script> window.liQ = window.liQ || []; window.liQ.push( { event: "conversion", transactionId: "foduze9rew9r0", name: "purchase", amount: 568.97, currency: "USD", email: "hulk@liveintent.com", items: [ {id: "as126dffe54f", price: 165.48, quantity: 2, currency: "USD"}, {id: "kx189koms92f", price: 238.01, quantity: 1, currency: "USD"} ] }); </script> |