Creating a Key-Value Pair Report

Using Key-Value Pairs, or KVPs, you can define your own targeting criteria based on first-party data specific to your subscribers or newsletters. Similar to display advertising, you can use key-value pairs to dynamically pass custom information to your LiveTags that can then be used for targeting.

Using KVP Reporting becomes especially useful when you’re running campaigns on audience groups or demographics that are specific to your industries (like music concerts and travel destinations), which is why we’re excited to announce the launch of KVP reporting in the LiveIntent platform!

How to Create a KVP Report 

Accessing Reporting 

  1. Log into the LiveIntent Platform (
  2. Click on the "Reporting" tab on the navigation pane
  3. Click "Create a New Report" button on the right-side of the page  

The new reporting tab can be found at the top of the navigation bar, and looks like this: Screen_Shot_2018-08-01_at_1.31.58_PM.png

Generating a New Report 

Within the new reporting tab, the process to generate reports is the same as it was when reporting was siloed under either campaign or inventory manager. Advertisers OR publishers will be directed to the same reporting template that existed previously. From here, the steps to create a report are the same (outlined in the next section). To generate a report after going to the reporting tab, click “Create New Report” in the top right corner of the page.


Adding Basic Details 

  1. Report Name: Name your report 
  2. Report Type: Select Key-Value Pairs from dropdown 


💡Please note: Due to the nature of multiple keys being part of the same impression, these KVP reports contain overlapping data across keys and paired values, and will not tie out with total impressions and other aggregated events. 

Customizing Your Report

  1. Query Range: Select your date range
  2. Time Granularity: Select your preferred time granularity
  3. Splits: Select from standard splits you’d like to include in the report 
    • + Add Inexact Splits: Select from additional inexact splits you’d like to include in the report 
  4. Metrics: Select which metrics you wish your report to return


Additional Resources 

  • Setting up your KVPs: Reach out to your LiveIntent account team if you need help setting up KVPs
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