Using Key-Value Pairs, or KVPs, you can define your own targeting criteria based on first-party data specific to your subscribers or newsletters. Similar to display advertising, you can use key-value pairs to dynamically pass custom information to your LiveTags that can then be used for targeting.
Using KVP Reporting becomes especially useful when you’re running campaigns on audience groups or demographics that are specific to your industries (like music concerts and travel destinations), which is why we’re excited to announce the launch of KVP reporting in the LiveIntent platform!
How to Create a KVP Report
- Log into the LiveIntent Platform (https://platform.liveintent.com/)
- Click on the "Reporting" tab on the navigation pane
- Click "Create a New Report" button on the right-side of the page
The new reporting tab can be found at the top of the navigation bar, and looks like this:
Within the new reporting tab, the process to generate reports is the same as it was when reporting was siloed under either campaign or inventory manager. Advertisers OR publishers will be directed to the same reporting template that existed previously. From here, the steps to create a report are the same (outlined in the next section). To generate a report after going to the reporting tab, click “Create New Report” in the top right corner of the page.
- Report Name: Name your report
- from dropdown