Overview of Lookalike Audiences

Note: Lookalike Audiences are currently in beta and unavailable for self-service.

 

Lookalike Audiences help you to find more people who look and act like your best customers. It is a people-based solution that takes a seed audience of your best customers and applies our proprietary attributes with a predictive algorithm to find other customers in LiveIntent’s email exchange that look and act like that seed.

 

Benefits of Lookalike Audiences

Drive quality site traffic to boost performance.

Lookalike Audiences give you a way to reach a high-value audience of people who have not yet engaged with your website or mobile app, but look and act like your best customers. Because this audience exhibits similar attributes to your best customers, they have a higher likelihood of converting.

Looking to drive purchases of a particular category of products or services?

Segment your customer list to customers who have bought a specific product or service and build a LAL to segment to find people who are likely to buy similar products and services.

Leverage specialty audiences.

If you host an event, think about how you can leverage the attendee audience to push your B2B digital marketing efforts.

 

How it Works

1). Identify and onboard a seed audience

Leverage your definition of the ideal customer to compile a seed audience. You can either onboard a custom audience using Audience Manager or ask LiveIntent to suggest a seed audience based on website activity or historical campaign performance.

2). Define your campaign goals

Work with your LiveIntent Team to design a successful strategy that incorporates your audience, budget, flight dates, goals, and KPIs.

 

3). Model and match

Our modeling algorithm scores your seed audience against 350 predictive attributes to identify high-value traits and behaviors. Then, it determines the people that are the best match from a pool of over 200M unique email addresses to create your new audience segment.

 

4). Go forth and prosper

With the ability to model custom audience segments based on the traits of your best customers, you can extend your reach to more high-value prospects with unbeatable results.

 

 

 

Have more questions? Submit a request