Option 1: Manually Check The Data

• In your browser, open Inspect and navigate to the Network tab
• Type ‘c.liadm‘ into the Filter field
• Refresh the page
• If LiveConnect is on the page, you should see results in the Network panel.
• Click on the line that displays, and scroll to the bottom of the Headers panel on the right
• Copy all contents within the cx parameter
• Go to base64decode.org, paste the contents and click Decode

A successful integration will yield results that look similar to the data below:

{“schema”:”iglu:com.snowplowanalytics.snowplow/contexts/jsonschema/1-0-0″,”data”:[{“schema”:”iglu:com.google.analytics/cookies/jsonschema/1-0-0″,”data”:{}},{“schema”:”iglu:com.liveintent/source_live_event/jsonschema/2-0-0″,”data”:{“pushedData”:”{“event”:”conversion”,”name”:”product_purchase”,”emailHash”:”d2102e4ef58a2e5e202b9ecd41e00ef8″}”}},{“schema”:”iglu:com.liveintent/email_hashes/jsonschema/1-0-0″,”data”:{“md5″:”d2102e4ef58a2e5e202b9ecd41e00ef8”}},{“schema”:”iglu:com.liveintent/conversion/jsonschema/3-0-1″,”data”:{“uServerConversionIds”:[11111]}},{“schema”:”iglu:com.liveintent/live_event/jsonschema/2-0-0″,”data”:{“eventName”:”conversion”,”segmentId”:”AMkGC9o5o-4″,”elaboratedSegmentation”:{“term”:”product_purchase”,”segmentId”:”AMkGCxBUA34″}}}]}

The first area of the above to focus on will be what’s directly after pushedData; this is the raw data that’s sent through, and should match up to what’s present in the tag itself. If that looks good, take note of the value after ‘elaboratedSegmentation’. If the value after term equals name from your code, that means LiveIntent processed the code successfully.

Option 2: Use Snowplow Inspector for Chrome

This Chrome extension provides a UI to inspect the LiveConnect tag. To use the extension:

• In your browser, open Inspect and navigate to the Snowplow tab
• Refresh the page where the LiveConnect tag is present
• On the left-hand side, click one of “Pageview” entries that’s present
• There could be non-LiveIntent items scraped by this plugin.
• The correct one to investigate will contain your LiveConnect app-id at the very top (screenshot here)

Scroll down to iglu:com.liveintent/source_live_event/jsonschema/2-0-0 to review the raw data that was pushed to LiveIntent’s servers.