These instructions will help email senders configure their ESPs to share data with LiveIntent. Configuring event data sharing with LiveIntent improves the accuracy and scale of several Monetization, Intelligence, and Addressability products. Different configuration options are available depending on the ESP you use. If you have any questions about how ESP event configurations help your specific use cases, please contact your account team.

This page is dedicated to instructions specifically through the Drip ESP.

LiveConnect Email Extension

*Note: Placing a LiveConnect tag on your website is a prerequisite to configuring the LiveConnect Email Extension. If you need to add your LiveConnect tag please follow the website implementation instructions or reach out to your LiveIntent Account Team. 

What is the LiveConnect Email Extension?

The LiveConnect Email Extension is simply an additional URL parameter LiveIntent recommends that email senders add to all URLs within their newsletter to maximize newsletter monetization and improve the identity resolution of their site visitors. For more information, follow this link.

Getting started: grant LiveIntent access

1. Request a oAuth registration URL from your account manager.  The URL will be of the form: https://espresso-auth.liveintent.net/drip/register?state=li.yourdomain.com&expires=2024-12-09T01:38:43Z&hmac=0ba5aab03480pesm0498b7d9483ac9fc with the parameters for the state, expires, and hmac personalized for your account.

2. Paste the URL in a browser. If you are not already logged into Drip, you will be redirected to the login page. Once logged in, you will see a notification to “Grant access to LiveIntent.”

3. Click Authorize. This will generate a “success” page. If you see anything different, contact your account manager.

Full instructions: update tag parameters

4. In the Drip application, click on the Settings icon and select User Settings.

5. In the left menu, click on the People icon and select Custom Fields from the menu. 

6. Click Add a custom field.

7. In the Enter a custom field pop-up window, enter the value lctg and click on Create Field.

8. Once the field is created, you will need to update or place the LiveConnect tag on your website.

9. Update the SafeRTB tag to include the parameter, lctg={{ subscriber.lctg }}

10. Update the LiveTag images to include the parameter, lctg={{ subscriber.lctg }}

Validate configuration with LiveIntent team

11. Send a test email to [email protected].

12. Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.