Attribution Measurement without the LiveConnect Tag

Summary

This activation guide will walk through the steps necessary to set up a campaign with attribution measurement when a LiveConnect tag cannot be placed on an advertiser’s website. The proposed method will ensure that LiveIntent’s machine-learning optimization engine can continue to ingest the advertiser’s conversion data to optimized campaign performance.

Step 1: Prepare creatives and click URLs

During the campaign set-up process, the advertiser will provide LiveIntent with all the creatives and their associated click URLs.

Please make sure every click URL contains a query parameter with the value of ${DECISION_ID}. This is a macro that will be expanded by LiveIntent at the time of the click and actual value will be passed to the website.

Step 2: Launch campaign and process data

From here it will take 2-3 business days to configure the click URLs into the system. Once the campaign launches and the creatives begin to serve across the LiveIntent exchange, the system will automatically fill the macros with the requested data, which is ingested on the advertiser’s side.

Step 3: Format report to LiveIntent

For LiveIntent to optimize toward conversion performance, the advertiser will need to send a report to LiveIntent at least once daily.

Requirements to the file format:

• In each line the values should be separated with a tab
• The extension of the file should be .csv
• File must have a header (first line) that reflects the column name. Column name should not have spaces, underscores are allowed
• Following columns (and corresponding column names in the header) are required:
  • Decision ID (decision_id) or HEM (hem) – it’s okay to pass either of these two or both
  • User purchase amount (amount)
  • Conversion timestamp (conversion_timestamp)

The file format of the report should be a .csv. Within the report, please include the required fields of Timestamp, Decision ID, and User Purchase Amount as separate columns. It should look something like the example below, where the bolded columns are required and the other data is optional.

Example

Step 4: Send report

Please work with your LiveIntent account team to deliver the report through a secure channel (e.g. Amazon S3 bucket).

Step 5: Optimize campaign

Once LiveIntent receives the report, the account team will use it to attribute conversions to campaign clicks and feed the data to LiveIntent’s optimization algorithm.