Allow lists and block lists allow you to set parameters that dictate which advertisers are or are not allowed to appear in your media. Follow the steps below to get started.

1. After logging in to the LiveIntent platform, click Inventory from the main navigation and select Publishers from the dropdown.
2. This will take you to the list of publishers you manage on our platform. Choose the publisher for which you want to create an allow list or block list.
3. On the publisher’s page, click the Blocking tab.
4. Here, you will be presented with three options for creating allow lists or block lists. Please read each section below to determine which option is right for you:

• IAB Category & Attribution Block lists: This option allows you to block advertising by IAB category and IAB creatives attributes.

1. Check the boxes next to the IAB categories or attributes you want to block. If you want to block a secondary category, you must block the entire primary category under which it falls.
2. Click Save.
3. Warning: Blocking an IAB category or attribute can severely limit your advertiser inventory! Please contact your account manager with any concerns.

1. Check the boxes next to the advertisers from the list.
2. Click Save.
3. Warning: Allow lists are our most conservative blocking option! Please contact your account manager to determine whether or not an allow list is right for you.

1. In the text area under Domains, type or copy/paste the domains of the advertisers you want to block.
2. If you are blocking multiple advertisers, separate each domain on its own line.
3. Click Save.
4. Warning: Advertisers will only be blocked if their domain is entered accurately. If you are unsure of a domain’s accuracy, please contact your account manager.