What are Curated Packages?

Curated Packages are custom bundles of your inventory or audiences. Packages are reusable, making it easier to manage your campaigns by allowing you to select a pre-determined group rather than having to select each individual ad slot every time you set up a campaign. Packages can be utilized for direct-sold and house campaigns or for curated deals on the exchange. Note: please reach out to your LiveIntent team if you’d like to create a deal for the exchange.

Getting Started

1. Navigate to the Inventory Manager section

Here you will see a list of packages that are available under your Media Group. This table simply displays your list of packages, the media group, and the date they were created. From this screen, you can create, edit, and delete packages.

2. Create a new package

In the top right-hand corner of the page, you can select “Create Package.” From there, fill out your basic details

• Media Group: If you only have one media group, this field will pre-populate so that you don’t have to select anything.
• Package Name: Name your package.
• Description: Include a description if you’d like (not required).
• Inventory: Select the inventory you’d like included in the package. You can either search inventory individually or copy and paste a list of IDs (ad slot, template, or publisher)

When you’ve added all your inventory, click “Save and exit.” Once your package is created, there’s nothing more you need to do! You can link the package to a specific line item by clicking into the line item and scrolling down to the bottom section.

3. View and edit a package

If you’d like to view the details of your package and add or remove inventory, go back to the main package table and click on your package. You will then be taken to the package details page.

In this experience, you can update the name of the package, individually remove the inventory, download a .csv of the list of inventory, or add more inventory.

We also provide information on the total impressions and adjusted impressions due to Apple MPP (learn more here).

To add more inventory, click on the “Add Inventory” button at the top right of the table. A modal will open where you can search for the inventory or input the publisher, newsletter, or ad slot IDs.

FAQs

Can I pull reporting by package?

At this time, this is not something we support in the reporting platform. If you need package-level reporting, please reach out to your LiveIntent team and they can accommodate.

Can I create packages for my House campaign in addition to Direct-Sold?

Yes, the package creation workflow is the same regardless if you are linking it to a House or Direct-Sold campaign. 

I want to create a package for an advertiser to target via the Exchange. Can I do this?

Yes! First create the package and then work with your LiveIntent team who will set up a deal in our exchange.